The decisions we make are shaped by a lifetime of learning. Past experience guides the way that weencode information in neural systems for perception and valuation, and determines the informationwe retrieve when making decisions. Distinct literatures have discussed how lifelong learning and localcontext shape decisions made about sensory signals, propositional information, or economic prospects.Here, we build bridges between these literatures, arguing for common principles of adaptive rationalityin perception, cognition, and economic choice. We discuss how a single common framework, based onnormative principles of efficient coding and Bayesian inference, can help understand myriad of humandecision biases, including sensory illusions, adaptive aftereffects, choice history biases, centraltendency effects, anchoring effects, contrast effects, framing effects, congruency effects, referencedependentvaluation, nonlinear utility functions, and discretisation heuristics. We describe a simplecomputational framework for explaining these phenomena.