In this work, we report a comprehensive photovoltaic investigation of a structurally simple Donor‐Acceptor (D−A) configured organic dye, N,N‐PABA as an active co‐sensitizer in DSSCs sensitized with well‐known Ru (II) based N3 dye. This effective co‐sensitizer (N,N‐PABA) comprises N,N‐dimethylaniline system as a donor scaffold linked with 4‐aminobenzoic acid as an electron withdrawing functionality. In the present study, we have demonstrated the profound effect of concentration of sensitizer, i. e. N3 based dye as well as co‐sensitizer, i. e. N,N‐PABA on the photovoltaic performance characteristics of solar cells. Interestingly, the best photovoltaic performance was obtained for the co‐sensitized device fabricated using 0.2 mM of N,N‐PABA along with 0.3 mM of N3 sensitizer, in presence of 20 mM of CDCA. It displayed power conversion efficiency (PCE) of 5.82% with JSC of 14.35 mA.cm−2, VOC of 0.626 V and FF of 64.85%. Here, the N,N‐PABA effectively filled the absorption valley, avoided the dye aggregation and reduced the charge recombination in the co‐sensitized devices. Thus, the results ameliorate the role of efficient co‐sensitizers to yield DSSC with improved performance by the selection of a matchable co‐sensitizer at an appropriate concentration.