“…Stakeholders in the automobile market (e.g., OEM, regulated and independent aftermarket, OES) have to provide a customized and value-added portfolio of services to ensure a longlasting relationship (Cavalieri, Gaiardelli, & Ierace, 2007). These described reasons result in the strategy of many companies to increase their market shares in the after-sales service (Dombrowski, Schulze, & Wrehde, 2007;Rigopoulou et al, 2008). In spite of a small share of less than one-quarter of total sales in the German automotive industry today, over 50% of the profits are made in this segment (Little, 2008).…”