Eği̇li̇msel Ve Durumsal Faktörleri̇n Anlik Satin Alma Davranişi Üzeri̇ndeki̇ Etki̇si̇ Ve Bi̇r Yapisal Eşi̇tli̇k Modellemesi̇

Leblebicioğlu, Burak

doi:10.26450/jshsr.165

jshsr

2017

DOI: 10.26450/jshsr.165

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Eği̇li̇msel Ve Durumsal Faktörleri̇n Anlik Satin Alma Davranişi Üzeri̇ndeki̇ Etki̇si̇ Ve Bi̇r Yapisal Eşi̇tli̇k Modellemesi̇

Burak Leblebicioğlu¹

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Teleporting to the World of Online Shopping! Online Flow Experience and its Mediating Role between Virtual Store Atmosphere, Sales Promotions and Impulsive Buying

Temel

Armağan

2022

International Journal of Management and Administration

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In this research, it is aimed to examine the relationships between virtual store atmosphere, sales promotions, flow experience, and impulsive purchasing within the framework of the S-O-R paradigm. Virtual store atmosphere and sales promotions are considered external stimuli, flow experience as an organism, and impulsive purchasing as a consumer reaction. The theoretical model was evaluated within the framework of the answers of 407 consumers accessed via an online survey. The results obtained revealed that there were statistically significant relationships between all variables discussed. Flow experience has a mediating role both between virtual store atmosphere-impulsive buying, and sales promotions-impulsive buying. It has been observed that in online shopping, consumers can experience flow with the effect of virtual store atmosphere and sales promotions, and this can result in impulsive buying. It is thought that these findings will contribute to the marketing literature and practice.

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Teleporting to the World of Online Shopping! Online Flow Experience and its Mediating Role between Virtual Store Atmosphere, Sales Promotions and Impulsive Buying

Temel

Armağan

2022

International Journal of Management and Administration

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Validity and Reliability Study of Listening Attitude Scale for Prospective Teachers

KAPLAN>

2023

Int. J. of Cont. Edu. Res.

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The aim of this study is to develop a measurement tool to measure listening/watching attitudes of pre-service teachers. 387 pre-service teachers were administered the scale and its validity and reliability studies were conducted by exploratory factor analysis, internal consistency measurement and confirmatory factor analysis. EFA revealed that the scale has four dimensions. To determine the reliability of the scale, Cronbach Alpha internal consistency coefficient was calculated as 0.928. In the principal component analysis, Kaiser-Meyer-Olkin (KMO) coefficient was found to be 0.937. In addition, Barlett Sphericity test was significant (χ2 = 4607.552; p

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Eği̇li̇msel Ve Durumsal Faktörleri̇n Anlik Satin Alma Davranişi Üzeri̇ndeki̇ Etki̇si̇ Ve Bi̇r Yapisal Eşi̇tli̇k Modellemesi̇

Cited by 2 publications

References 0 publications

Teleporting to the World of Online Shopping! Online Flow Experience and its Mediating Role between Virtual Store Atmosphere, Sales Promotions and Impulsive Buying

Teleporting to the World of Online Shopping! Online Flow Experience and its Mediating Role between Virtual Store Atmosphere, Sales Promotions and Impulsive Buying

Validity and Reliability Study of Listening Attitude Scale for Prospective Teachers

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