El análisis del discurso multimodal: una comparación de propuestas metodológicas

Morales, Benjamín Cárcamo

doi:10.15446/fyf.v31n2.74660

Cited by 20 publications

(15 citation statements)

References 19 publications

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“…These factors were developed ad hoc in order to integrate them with the taxonomies of Kruk et al (2019) (figure 1) and to incorporate them (Cárcamo-Morales, 2018) into the misinformation study. On presenting the results, we followed Bateman (2014) and employed tables (<http://bit.ly/3r3YCNW>), which were presented as a key technique when performing compositional cohesion analysis (Cárcamo-Morales, 2018), in this case of image and text modalities. Tables 2 through 5 below present the data analyzed for each country.…”

Section: Resultsmentioning

confidence: 99%

El discurs amb informació errònia a Instagram. Estudi multimodal dels candidats presidencials a l’Amèrica Llatina davant la COVID-19

Méndez

Osorio

López-Navarrete

et al. 2021

analisi

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Instagram as a multimodal information network has helped politicians to position both their brand and their campaign. We analyzed whether the images and texts published during the pandemic contained misinformation. We studied from a multimodal perspective the Instagram accounts of the presidential candidates of four Latin American countries which held elections in 2021 to identify how much of the discourse was related to controlling the pandemic. The discourse was analyzed using different taxonomies. In the correlation between the discourse and following the recommendations of the World Health Organization (WHO), Chile stood out with the highest level of pandemic compliance; Peru and Ecuador were placed in the middle, while Honduras showed little if any interest. The conclusion was that politicians focused primarily on their campaigns 28 Anàlisi 64, 2021 Marga Cabrera; Rodrigo Cisternas; Alberto J. López; Rebeca Díez and marginally on the pandemic. The omission of COVID-19 from most publications reflected a misinformative discourse which could potentially confuse the public.

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Section: Resultsmentioning

confidence: 99%

El discurs amb informació errònia a Instagram. Estudi multimodal dels candidats presidencials a l’Amèrica Llatina davant la COVID-19

Méndez

Osorio

López-Navarrete

et al. 2021

analisi

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show abstract

“…For this, the use of a theoretical framework based on multimodal discourse analysis (MDA) [ 41 ] to achieve a content analysis of these websites that is as complete as possible. This multimodal approach is concerned with the meaning that is created through the different configurations, combinations, and interactions, in the same message, of image, sound, speech, text, typography, and/or melody ([ 42 ], p. 148). The MDA applied to websites proposed in this study is based on multimodal semiotic theory [ 43 , 44 , 45 , 46 ].…”

Section: Methodsmentioning

confidence: 99%

Gastronomy and Tourism: Socioeconomic and Territorial Implications in Santiago de Compostela-Galiza (NW Spain)

Carral

Rio

López

2020

IJERPH

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It is a worldwide well-known fact that gastronomic tourism does not always contribute to the cultural, social, economic, and territorial development of the host community. Therefore, its study requires a multidisciplinary and holistic approach to explore and interpret this phenomenon. From this perspective, the paper analyses the consumption of food products by tourists in Santiago de Compostela in Spain (2013–2014). Personal interviews (2081) with visitors and food industry establishment representatives were done. Compared with the normal food consumption of the Galician population, the food production capacity established by the corresponding Santiago foodshed calculation, and with the gastronomy official advertising (tourism web pages analysed by multimodal analysis), the gastronomic tourist experience is standardized and poor, limited to practically two products: rice with lobster, and octopus. This standardization supposes a high reduction in the diversity of the product that can be offered and produced in terms of proximity, and its territorial differentiation, comparing to the usual consumption of the Galician population, to the potential agricultural production by associated foodshed, and to the gastronomic advertising through official web pages. Thus, in this case, gastronomic tourism is not contributing to the social, economic, and territorial development of the host community or, ultimately, to the sustainability of tourism.

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“…Estas producciones orales se grabaron con audio y se transcribieron posteriormente. De igual manera, revisamos de manera multimodal (Cárcamo, 2018) los contenidos compartidos en distintos canales digitales de la comunidad "AventurArte con Manu" 1 . Para la interpretación y análisis de los datos, desarrollamos un análisis de contenido cualitativo, centrado en los cuatro ejes definidos y correspondientes con las preguntas de la investigación (Hsieh y Shannon, 2005).…”

Section: Metodologíaunclassified

Promoción de literatura infantil en línea

Gil

Chávez

2021

Ocnos

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Analizamos las prácticas de promoción de literatura infantil de una niña booktuber de la ciudad de Cali, Colombia, desarrolladas a través del canal de YouTube y de las redes sociales de la comunidad “AventurArte con Manu”. Se usa una metodología de sistematización de experiencias, en la que se lleva a cabo una fase reconstructiva de la práctica desde el relato de sus participantes, así como un análisis interpretativo para derivar conocimiento de la misma a partir de su diálogo con la perspectiva teórica de los Nuevos Estudios de Literacidad. El análisis incluye cuatro aspectos: los roles y formas de interacción de los participantes, los escenarios y ámbitos de actuación de las prácticas, las actividades asociadas a la promoción de literatura infantil y las plataformas y textos involucrados. Las prácticas de la booktuber infantil Manu muestran el potencial de los medios digitales para la animación y la promoción de la lectura, en este caso, desde una apuesta que integra la familia, las bibliotecas públicas y otros escenarios locales con canales de difusión masiva y de interacción en línea.

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El análisis del discurso multimodal: una comparación de propuestas metodológicas

Cited by 20 publications

References 19 publications

El discurs amb informació errònia a Instagram. Estudi multimodal dels candidats presidencials a l’Amèrica Llatina davant la COVID-19

El discurs amb informació errònia a Instagram. Estudi multimodal dels candidats presidencials a l’Amèrica Llatina davant la COVID-19

Gastronomy and Tourism: Socioeconomic and Territorial Implications in Santiago de Compostela-Galiza (NW Spain)

Promoción de literatura infantil en línea

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