El rol de la agencia de viajes ante la nueva situación post covid-19: decálogo de propuestas para su recuperación.

Abstract

The Covid -19 pandemic is having a devastating impact on the travel industry. The consequences of the virus are beginning to be seen in the form of mergers, closures or acquisitions that will leave behind a new landscape in the travel agency sub -sector. This study analyses the situation of Spanish travel agencies and, on the basis of this research, proposes a manual of good practices for their recovery. A total of 726 travel agents were contacted through an online survey. The study shows that the current situation is perceived as a turning point from which a change must take place in the market, ranging from technological innovation to the marketing of more sustainable products, including a possible change of business model. After participatory observation in the sector and analysis of the results obtained, a manual of good practices is proposed in the form of a decalogue which, when put into practice, will help to guarantee the future of travel agencies, already affected by the changes brought about by the appearance of new players in the area of tourism intermediation

COVID-19's effect on Spanish retail travel agency management. The case of A Coruña

“…Package holidays, which usually do not meet minimum sustainability standards, are the most profitable product for 79% of Spanish agencies, which are involved in 38% of the trips made in Spain, representing some 36 million trips (UNAV, 2020). It is therefore essential that travel agencies adapt to established quality standards, contributing to the development of more sustainable tourism (Pastor and Rivera, 2022).…”

“…As Pastor and Rivera (2022) point out, the COVID-19 pandemic in the retail agency sector has generated multiple problems, but also new challenges and opportunities especially if we consider the tourist's point of view and the changes that will have to be made by these intermediaries to reactivate tourism. Given this situation, the primary goal of this study is to evaluate the COVID-19 pandemic's effects on the travel and tourism sector, with a focus on the impact and modifications made to the operations of retail and wholesale-retail businesses in the city of A Coruña, both online and on-site.…”

COVID-19’un Seyahat Acenteleri Üzerine Etkisinin İçerik Analizi Yöntemi ile İncelenmesi: Antalya İli Örneği

“…Bu nedenle mevcut durumun teknolojik yeniliklere adapte olma konusunda yeniden gözden geçirmek ve strateji oluşturmak için COVID-19 salgınının da bir fırsat olarak görülebileceği ortaya koyulmuştur. (Ruiz & Garcia, 2022).…”

Proyecto de creación de la agencia de viajes WinterSun

“…En este contexto, la actividad de las agencias de viajes ha sido limitada, debido a las restricciones impuestas a causa de la pandemia, que dificultan el proceso de gestión de viajes y de la intermediación, independientemente que de manera tradicional las agencias de viajes han constituido principal canal de distribución en la intermediación turística. Ello deriva en un nuevo escenario de la intermediación, que sigue evolucionando y necesita de la incorporación de innovaciones tecnológicas y la especialización en los nuevos segmentos de demanda (Pastor & Rivera, 2022).…”