El rol de la estrategia y la estructura organizacional en la innovación no I+D

Abstract

Objective: this article analyzes the relationship between strategy and organizational structure in the framework of non-RD innovation.Methodology: a systematic review of literature was carried out in which 64 articles from Scopus, Emerald and Proquest databases were identified.Originality: this study evidences a group of characteristics of the organizations and its sorroundings that contribute to the appearance of non-RD activities and results of non-RD innovation.Main results: 24 factors that enhance, condition or result from this type of innovation were determined.Theoretical contributions: as part of the findings, there stand out the identification of specific strategies, the importance of absorption capacity for understanding the phenomenon of non-RD innovation, and the fact that most common innovations under this approach are marketing and organizational.