“…In another research conducted in Malaysia, Jamal et al (2011) established five dimensions of perceived value: functional value (establishment), functional value (price), experimental value (host-guest interaction), experiential value (activity, culture, and knowledge), and emotional value. Other studies involve the functional, affective, and social dimensions, which affect the general evaluation of the tourists' experience, and, in turn, result in a comparison between the benefits obtained and the costs assumed (Bajs, 2015;Solís-Radilla et al, 2016). In this perspective, some authors recognize social interaction as an important dimension of the quality of the experience and a determining factor of the perceived value, since it can significantly affect the dimensions of value during the intercultural exchange between local people and tourists, participating in the development of knowledge of tourists who learn something different from those exposed in their usual environment Rasoolimanesh et al, 2016;Zhang et al, 2017).…”