Today, due to the growing importance of sustainable development in urban areas, the decision to prioritize different transportation options in an area where users have to combine different transportation modes has received much attention in the scientific community. In this research, different modes of transportation including pedestrians, taxis, buses, and bicycles are considered as a combination of two different transportation modes in Tehran’s densely populated area. With the aim of prioritizing travel options in order to achieve sustainable urban development, public transport users were first asked about their travel means preferences. Next, by obtaining the opinions of urban transportation experts of Tehran Municipality regarding sustainable development of urban transportation, a set of transportation options in this area were prioritized on the basis of some criteria optimized using the analytic hierarchy process (AHP) method. The results indicate that air pollution and noise pollution, with the score of 0.33 and 0.24, respectively, were the two most important criteria for choosing a trip mode in dense population areas according to the opinion of transportation and traffic experts of Tehran. The AHP analysis indicated that the use of combined bicycle-walk mode with a score of 0.282 is the most preferred option, while bus-bicycle mixed mode with a score of 0.116 is the least preferred. Survey data indicate that there is a significant difference between people’s general preferences in choosing their urban transportation options and the sustainable urban development approach.