Electronic commerce, marketing channels and logistics platforms––a wholesaler perspective

Aldin, Niklas; Stahre, Fredrik

doi:10.1016/s0377-2217(02)00393-4

Cited by 73 publications

(24 citation statements)

References 13 publications

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“…Moreover, the logistics need to be flexible in the short term to provide operational and flexible long-term opportunities to suit the new positioning of the marketing channel (ALDIN; STAHRE, 2003).…”

Section: E-commerce Logisticsmentioning

confidence: 99%

Analysis of the relation of logistics service level and the shopping experience in brazilian e-commerce: a rating scale

2018

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The performance of logistics becomes even more relevant in e-commerce, demanding high specialization. Considering the lack of instruments in the literature to assess the logistics system related to online shopping experience, the objective of this quantitative research was to develop and validate a rating scale of e-commerce. The results constitute a preliminary diagnosis that can support managers of electronic commerce to take better decisions related to logistics service level. It is important, considering that this type of decisions usually involves high amounts of money and not always the investments in logistics are perceived by customers. Besides, the rating scale of e-commerce considering logistics aspects, developed and validated in this research, can aid managers to design strategies and to take decisions that optimize the logistics activities and the shopping experience in e-commerce.

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Section: E-commerce Logisticsmentioning

confidence: 99%

Analysis of the relation of logistics service level and the shopping experience in brazilian e-commerce: a rating scale

2018

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“…Conclusions of polls showed that approximately 46% are interested to e-commerce. In the article "Electronic commerce, marketing channels and logistics platform" Aldin (2003) describes different logistics platforms and models which directly perform from producer to consumer. In the following, horizontal and vertical electronic markets will be explained.…”

Section: Introductionmentioning

confidence: 99%

Socio-Cultural Characteristics of Rice E-Marketing Users (Case of Rasht Township, Iran)

Alavioon¹,

Allahyari²

2013

JCEA

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The main purpose of this research was to study the socio-cultural index of rice electronic marketing users in Rasht Township, Iran. This study used a survey design and was conducted with a random sample of 367 paddy farmers in Rasht Township. To identify the socio-cultural characteristics of rice e-marketing users, a self-designed questionnaire was developed to gather data. For determining the validity of the questionnaire, the face and content validity were used. Reliability for the instrument was estimated at 0.81. The "Kurskal-Wallis" and "U Mann-Whitney" test have been used to identify the effective factors on e-marketing. The result revealed that almost 68% of farmers had high tendency to adoption of electronic marketing and more than 70% of respondents chose rural ICT offices for rice e-marketing. Experience in using the internet services and internet skill had significant effects on e-marketing adoption. Finally, the result of this research presents a brokerage model. The nature of this model is (B2C) which means truck between business (ICT office) and customers. In this model, rural ICT offices have a role as buy/sell fulfillment.

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“…Much of the data are difficult to obtain and ambiguous or vague to interpret. Many companies are using logistics software and the Internet to run their businesses more efficiently and to meet the needs of customers (Aldin & Stahre, 2003). However, there are also many problems in the modern logistics.…”

Section: Introductionmentioning

confidence: 99%

Application of Fuzzy-AHP method in the evaluation of logistics capability in e-commerce environment

2010

CBR

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Abstract:In order to solve the complex problem of evaluation of logistics capability in e-commerce environment, an index system model of logistics capability is established based on the method of Fuzzy-AHP in this paper. The results show that the method of Fuzzy-AHP is a powerful and flexible multi-criteria decision-making tool for dealing with complex problems where both qualitative and quantitative aspects need to be considered, and the human preference model is uncertain and decision-makers are reluctant or unable to assign exact numerical values to the comparison judgments. The evaluation model of logistics capability based on method of Fuzzy-AHP can help to make an effective decision in the evaluation of logistics capability. By this way we can effectively deal with the uncertainty and vagueness in the evaluation process of logistics capability. Logistics companies can diagnose their own weaknesses in the area of logistics and enhance their competitiveness.

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Electronic commerce, marketing channels and logistics platforms––a wholesaler perspective

Cited by 73 publications

References 13 publications

Analysis of the relation of logistics service level and the shopping experience in brazilian e-commerce: a rating scale

Analysis of the relation of logistics service level and the shopping experience in brazilian e-commerce: a rating scale

Socio-Cultural Characteristics of Rice E-Marketing Users (Case of Rasht Township, Iran)

Application of Fuzzy-AHP method in the evaluation of logistics capability in e-commerce environment

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