Electronic Word of Mouth Pemasaran Madu Era Covid-19 di Wilayah Malang

Akhiroh, Puji; Masyithoh, Dewi; Susilo, Agus

doi:10.21107/agriekonomika.v10i1.9740

Cited by 1 publication

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“…Penelitian terdahulu menyebutkan bahwa madu memiliki khasiat dalam melawan infeksi virus secara efektif, mampu melemahkan kerusakan oksidatif serta mampu meningkatkan sistem kekebalan tubuh (Soares et al, 2022). Fakta tersebut membuat produk ini digemari oleh masyarakat hingga membuat permintaan madu meningkat setiap harinya (Akhiroh et al, 2021).…”

Section: Pendahuluanunclassified

Expansion of the market for AsSalwa honey MSMEs through product packaging automation and digital marketing

Widodo,

Yudianto,

Hasani

2023

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This community service initiative leverages modern technology to enhance the efficiency and quality of AsSalwa honey production, as well as to improve the management of honey product sales. The method involves disseminating the use of filling machines and financial management systems. This program offers multiple benefits, including increased productivity in honey filling, maintaining a more consistent product quality, and providing access to accurate and detailed sales data through a Point of Sale (POS) system. The results obtained from this program demonstrate that honey owners can automatically fill honey into various packaging sizes using a filling machine. This machine is capable of filling liquid honey ranging from 100g to 2,500g. Additionally, the process of recording buying and selling transactions becomes more structured and well-documented. Partners can also estimate the profits obtained through one of the system's features. Through the combination of automatic filling and a POS system, this program has successfully improved product quality and enhanced the management capabilities of the honey business.

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Section: Pendahuluanunclassified

Expansion of the market for AsSalwa honey MSMEs through product packaging automation and digital marketing

Widodo,

Yudianto,

Hasani

2023

View full text Add to dashboard Cite

show abstract

Electronic Word of Mouth Pemasaran Madu Era Covid-19 di Wilayah Malang

Cited by 1 publication

References 11 publications

Expansion of the market for AsSalwa honey MSMEs through product packaging automation and digital marketing

Expansion of the market for AsSalwa honey MSMEs through product packaging automation and digital marketing

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