Emergence of U.S. Organic Agriculture—Can We Compete? Discussion

Krissoff, Barry

doi:10.2307/1244217

Cited by 28 publications

(11 citation statements)

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“…However, the findings mirror extant mixed findings in the literature, which indicate controversies and contradictions concerning the roles of income level and educational level in consumer behaviour towards organic food (Chinnici et al, 2002;Davies et al, 1995;Jolly, 1991;Krissoff, 1998;Lockie, Lyons, Lawrence, & Mummery, 2002;O'Donovan & McCarthy, 2002). The findings for income level complement Goldman and Clancy's (1991) proposition of the absence of a relationship between consumer income level and frequency of organic food purchase.…”

Section: Discussionsupporting

confidence: 66%

“…In other studies, it is articulated that income level may not influence willingness to buy per se but rather the quantity purchased in some cases (Krissoff, 1998;Lockie, Lyons, Lawrence, & Grice, 2004;Thompson, 1998). However, Goldman and Clancy (1991) establish that there is no significant association between income and level frequency of organic food purchase.…”

Section: Income Level and Temporally Emphasised Benefit Orientationmentioning

confidence: 95%

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An extension of the benefit segmentation base for the consumption of organic foods: A time perspective

Mohsen

Dacko

2013

Journal of Marketing Management

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Benefit segmentation is a long-standing marketing approach that emphasises the 'what' and 'how' dimensions of consumer benefits; that is, what benefits consumers perceive in product/service consumption, and how such benefits are perceived. This research proposes a fresh time-based approach to benefit segmentation -namely, focusing on the 'when' element or when in time benefits take effect. Drawing upon a survey of UK consumers, it explains and discusses consumption motivations through examining antecedents of temporally dominated benefits in application to organic food. Specifically, the study investigates why some consumers predominantly seek present-based benefits vis-à-vis future-based benefits or vice versa in organic food purchase and consumption behaviour. Using correlation and regression analyses, the research findings establish significant associations of level of involvement, prior knowledge level, and product usage level, and some association of time orientation with the temporally emphasised consumption benefits consumers ultimately pursue. Overall, the research highlights the added contribution of a time perspective in a benefit segmentation approach which can assist marketers in understanding better and communicating more effectively with consumers through drawing up consumer profiles based on when in time their dominantly pursued benefit for an offering is perceived to take effect.

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Section: Discussionsupporting

confidence: 66%

Section: Income Level and Temporally Emphasised Benefit Orientationmentioning

confidence: 95%

An extension of the benefit segmentation base for the consumption of organic foods: A time perspective

Mohsen

Dacko

2013

Journal of Marketing Management

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“…Since these studies were done over a range of different products, retail outlets, and different times and regions in the U.S., the link between socio-demographic variables and organic purchase is often mixed (Hughner et al 2007). To better understand organics consumption, as Krissoff (1998) argued, having geographic, socioeconomic, and demographic cross-sectional and time-series data on actual sales across different marketing settings would provide a stronger basis for analysis of consumer demand for organics.…”

Section: The Structural-functional Perspectivementioning

confidence: 99%

The socioeconomic geography of organic agriculture in the United States

Kuo

Peters

2017

Agroecology and Sustainable Food Systems

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“…Thus, awareness and knowledge about organically produced foods are critical in the consumer purchase decisions. Krissoff (1998) reported that consumers purchase organic products because of a perception that such products are safer, healthier and more environmentally friendly than conventionally produced alternatives. Human health, food safety along with several other product characteristics such as nutritive value, taste, freshness, appearance, and other sensory characteristics influence consumer preferences (Makatouni, 2002, Bonti-Ankomah andYiridoe, 2006).…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Willingness to Pay for Organic Products: A Case From Kathmandu Valley

Aryal¹,

Chaudhary

Pandit³

et al. 2009

J. Agric. & Environ.

135

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This paper presents the consumers' willingness to pay a price premium for organic products in Kathmandu Valley. The Nepal Permaculture Group surveyed 180 consumers using semi-structured questionnaires to examine peoples' perception about organic products and assess their willingness to pay for such products. The study revealed that all respondents are willing to pay price premium, but the level of acceptability varied considerably. A total of 58% of the consumers are willing to pay 6-20% price premium, whereas 13% are willing to pay up to 50% premium. The average premium was estimated about 30%. About 39% of the respondents feel the extra cost for organic products is reasonable, while 27% considered it too high. The survey also suggested that the consumption of organic products is increasing; however, product development and innovations in certification, processing, labeling and packaging are needed to further stimulate demand.

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Emergence of U.S. Organic Agriculture—Can We Compete? Discussion

Cited by 28 publications

References 0 publications

An extension of the benefit segmentation base for the consumption of organic foods: A time perspective

An extension of the benefit segmentation base for the consumption of organic foods: A time perspective

The socioeconomic geography of organic agriculture in the United States

Consumers’ Willingness to Pay for Organic Products: A Case From Kathmandu Valley

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