“…Also, for various reasons, researchers may not want to explicitly advertise their expertise (Ardichvili 2008;Bock et al 2005), because they may fear this might diminish their own particular position, they may not welcome critiquing of their professional expertise that could arise if they make their expertise explicit, or they simply may not wish to be bothered by people asking for help. On top of this, even where people are willing to share, there may still be limitations to sharing because of the principle of bounded rationality (Else 2004;Hall et al 2007;Nousala 2006;Nousala et al 2005Nousala et al , 2009Simon 1979;Snowden 2002). That is, people cannot share all that they know, and sharing invariably results in some loss of knowledge.…”