Emoções e Regulação Emocional no Comportamento do Consumidor: Algumas Perspectivas

Zuppani, Tatiani dos Santos; Lima, Mayana Virginia Viégas

doi:10.18256/2237-7956/raimed.v4n1p36-51

Cited by 3 publications

(4 citation statements)

References 13 publications

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“…Consumers behavior comprises the act of buying, using and disposal of the acquired products as long as processes and decisions that occurs before and after these actions. Aiming to understand how this behavior works, several studies were carried and one can notice that many consumers associated buying of theirs products to their families or to the people who also used those products as well as other factors (Zuppani & Lima, 2014).…”

Section: Independent Journal Of Management and Production (Ijmandp)mentioning

confidence: 99%

Factors that influence the purchasing behavior of the consumer of natural products

Ribeiro¹,

Oliveira²,

Moura³

et al. 2021

Ind. Jour. Manag. & Prod.

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The consumption of natural products has become increasingly intense in recent years, arousing the interest of several new entrepreneurs and companies that already operate in the market, whether with the same type of business or not, as within this area other issues are inserted that are of collective interest. The study of consumer behavior comprises the actions of purchase, use and disposal of the purchased product and, also, the processes and decisions that occur before and after these actions. Therefore, the objective of this article is to identify which and how certain factors may influence the behavior of consumers of natural products in their purchase decision process. The methodology used was the bibliographic research analyzing several and relevant references on the theme. The results of this research show that in order to be successful in the field of natural products, it is essential to improve the relationship between organization and consumer and how important it is to know all the aspects that involve their decision and behavior, since the consumer buying behavior of natural products it is not only based on your personality, but also on personal, cultural, emotional, psychological factors and also on environmental issues. The survey also details the importance of consuming natural products for society and the environment, providing a healthier environment for those involved. Thus, the work emphasizes the relevance of knowledge and investment in marketing and research that can help companies to dedicate themselves more to attract consumers not only in their area of activity, but also consumers of other products and / or services, winning and retaining new customers.

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Section: Independent Journal Of Management and Production (Ijmandp)mentioning

confidence: 99%

Factors that influence the purchasing behavior of the consumer of natural products

Ribeiro¹,

Oliveira²,

Moura³

et al. 2021

Ind. Jour. Manag. & Prod.

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“…Além disso, cada vez mais tem sido reconhecida a importância que as emoções possuem no consumo, sendo por vezes consideradas como um fator influenciador no comportamento do consumidor. Assim como as emoções, o processo que as regula também adquire a sua importância, pois vai interferir tanto nas avaliações quanto nas ações tomadas pelos consumidores (Zuppani & Lima, 2014).…”

Section: Papel Do Marketing No Bem-estar Do Consumidorunclassified

O Papel do Marketing no Bem-Estar do Consumidor: Analisando Dicotomias

Cervi

Baggio

Sausen

2020

RAIMED

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Frequentemente, as pessoas criticam as práticas do marketing por acreditarem que elas não são éticas e que não estimulam o bem-estar dos consumidores. A partir desta crítica, este artigo analisa como a disciplina de marketing tem tratado o tema do bem-estar do consumidor nos últimos anos. Através de uma reflexão teórica, este trabalho propõe uma comparação das dicotomias micro e macromarketing versus bem-estar econômico e bem-estar sustentável, sendo possível posicionar o papel do marketing em duas perspectivas diferentes e entender como o consumo influencia esse processo. Nota-se que essas perspectivas estão posicionadas em lógicas de consumo distintas e que a ideologia do consumo molda o entendimento dominante sobre bem-estar dos consumidores. O artigo apresenta a necessidade de uma postura dos pesquisadores de marketing no sentido de integrar as visões e os objetivos do micro e do macromarketing, oferecendo para a sociedade pesquisas que contemplem benefícios para as organizações e os consumidores.

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“…Teoria emocional O ser humano é emocional e movido por afetos conscientes e/ou inconscientes (Giglio, 2015). É necessário considerar a importância da regulação emocional frente às variáveis que influenciam os comportamentos dos consumidores (Zuppani & Lima, 2014).…”

Section: Teoria Descriçãounclassified

“…Para os autores, todas essas características afetam e/ou impulsionam as atitudes e as ações dos indivíduos em suas decisões de consumo. Esses aspectos formam o ambiente que cerca as pessoas, e compõe toda a complexidade de sua existência (Zuppani & Lima, 2014).…”

Section: Teoria Socialunclassified

Fatores relevantes no comportamento de compra de alimentos: uma pesquisa com estudantes universitários

Azevedo

2019

RSD

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The study of buying behavior, or consumer behavior, is not something new in the social sciences. There is an understanding that from the perspective of the buyer, there are many factors that can influence the choice of a good or service for purchase. It is from this context that the study presents as a general objective: to identify which factors are determinants for the purchase of food for consumption in the food court of a university by the students. The qualitative-quantitative method was used for exploratory and descriptive purposes. And, as a result, it was evidenced that three categories stand out as determining factors for student consumption, they are: (1) perception of consumption based on a cultural motivation among students in the university; (2) perception of influence for consumption coming from social groups formed by colleagues and friends, and finally; (3) perception of consumption as an experience learned based on good or bad experiences in care. Finally, it is concluded that university students find in the consumer culture, in social groups and in their learned experiences, the main factors that influence their behavior of food consumption in the university environment.

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Emoções e Regulação Emocional no Comportamento do Consumidor: Algumas Perspectivas

Cited by 3 publications

References 13 publications

Factors that influence the purchasing behavior of the consumer of natural products

Factors that influence the purchasing behavior of the consumer of natural products

O Papel do Marketing no Bem-Estar do Consumidor: Analisando Dicotomias

Fatores relevantes no comportamento de compra de alimentos: uma pesquisa com estudantes universitários

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