Emolabeling Effectively Reduces the Influence of Ambiguous Labeling on Food Packages Among Grocery Store Shoppers

Privitera, Gregory J.; Brown, Caitlin J.; Gillespie, James

doi:10.5539/gjhs.v7n4p12

Cited by 3 publications

(2 citation statements)

References 15 publications

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“…A number of studies indicate that consumer understanding can be improved by the use of simple and user-friendly label formats such as Traffic Lights system (Borgmeier and Westenhoefer, 2009;Kelly et al, 2009;Scarborough et al, 2015). Apart from Traffic Light system, consumers are comfortable with "Nutrition Byte" labelling (Driskell et al, 2009) and emolabelling (Privitera et al, 2015).…”

Section: Discussionmentioning

confidence: 99%

Use and influence of nutrition labelling: an emerging market experience

Gupta

Dharni

2016

NFS

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Purpose An attempt was made to explore the use of nutrition labelling in the Indian context. The purpose of this paper is to study the determinants of healthier food choices, as well as the role of label use in this context. Design/methodology/approach Data were collected from 150 respondents using the survey method and field experiment. The respondents were enquired about various aspects of label use and were asked to make a choice, from two products in three food product categories, on the basis of real information. Multivariate probit models were built for product choice situations. Findings Moderate to low use of nutrition labelling was found. Significant differences in label use were found on the basis of gender (Sugar (p = 0.011), Additives (p = 0.014), Proteins (p = 0.03)) and education (Additives (p = 0.002), Colouring agents (p = 0.003), Transfats (p < 0.001)). Higher label use was leading (p = 0.031) to more likelihood of choosing healthier potato chips. Women reported higher label use (p = 0.004) but were choosing relatively unhealthier health supplement (p = 0.003). Effect of price was not unidirectional in terms of making healthier food choices. It was observed that label use is not solely responsible for aiding the choice of healthier food products. Individual characteristics were playing important role in choice of food products. Practical implications Findings indicate that merely provision of label information is not adequate for the choice of better food options. Provision of labelling information in simple format and equipping the consumers to make effective use of the same carry importance. Originality/value The paper is original and makes an attempt to study the effect of label use, along with the individual characteristics, on healthier food choices. Given the availability of few studies in the domain from the emerging markets, the paper adds to the existing body of knowledge.

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Section: Discussionmentioning

confidence: 99%

Use and influence of nutrition labelling: an emerging market experience

Gupta

Dharni

2016

NFS

View full text Add to dashboard Cite

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“…strategy in which emotional correlates of health are conveyed using simple emoticons (happy = healthy; sad = not healthy) that are universally recognized even at pre-to early-literacy ages (Darwin, 1979;Privitera et al, 2013). Evidence indicates that this labeling strategy can improve knowledge about the healthfulness of foods among children (Privitera et al, 2013) and adults (Privitera, Brown, & Gillespie, 2015). A more recent study showed that adding emolabels onto plain food containers could further promote healthy food choices among 5 to 11 year old children (Privitera, Phillips, Misenheimer, & Paque, 2014).…”

Section: Introductionmentioning

confidence: 96%