Emotional Reflexivity and the Guiding Principle of Objectivity in an Inter-Disciplinary, Multi-Method, Longitudinal Research Project

McKenzie, John

doi:10.5153/sro.4210

Cited by 6 publications

(1 citation statement)

References 37 publications

(80 reference statements)

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“…Following recent calls for affective methodologies in feminist research (Knudsen and Stage, 2015), we encourage researchers to be more attuned to (Preece et al, 2022) and reflexive of the discomfort (see Chadwick, 2021) and disorientations (Ahmed, 2006) experienced during fieldwork. Fear, frustration, disgust, and other “negative” emotions experienced during fieldwork can be both empirically enlightening and epistemologically fruitful, whereby reflecting (McKenzie, 2017) on these “disorientating” affective responses to our research contexts (and our research informants) can in fact awaken us as researchers to new subjectivities (Preece et al, 2022), including realizations of our own (hidden) vulnerability (Downey, 2019).…”

Section: Toward Intersectional Research: Views From the Fieldmentioning

confidence: 99%

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory

et al. 2023

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During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers specializing in religiosity and spiritual consumption, using examples from their own fieldwork, reflected on how (i) researchers’ subject positioning—including their gender and sexuality—shape fieldwork in multifaceted manners; (ii) investigations of religious/spiritual fields would benefit from a heightened sensitivity to issues of gender and sexuality; and (iii) greater sensitivity to aspects of religion and/or spirituality can help gender and sexuality scholars better understand consumers and markets. Based on the above, in this commentary paper, we call for intersectional reflexivity, attention to vulnerability and discomfort during fieldwork, and critical sensitivity to the religious “context of context” during theorization. Furthermore, we argue that specific spiritual/religious imaginaries can foster new research approaches that can contribute to more nuanced fieldwork and theorization in marketing and consumer research.

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Section: Toward Intersectional Research: Views From the Fieldmentioning

confidence: 99%

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory

et al. 2023

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‘Nothing happens here, but that’s ok’: reflexivity, immobility and staying among young people in marginalised rural locations

Østergaard,

Pless,

Blackman

et al. 2024

Journal of Youth Studies

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‘Are you a refugee like us? Oh then we have hope!’ Affective discursive encounters in doing insider Other research

Sereke

2023

Migration Studies

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In this article, I reflect on how paying attention to the flow of affect between participants and the researcher during interviews unveils knowledge that highlights inequalities and advances a decolonial approach. I specifically discuss the capacity of productive discomfort in revealing valuable insights about the lived experiences of forced migrants and in uncovering knowledge that might otherwise stay hidden. In doing so, I demonstrate how my positionality as an ‘insider Other’ and my approach to interviews as affective encounters open up profound layers of experiences and sense-making. Expanding upon this, the study presents a unique framework that combines the method of interviews, conceptualized as situated affective encounters, with an affective-discursive analytical framework that views affect as intertwined with meaning and discourse. This fusion emphasizes the significance of emotions as a source of knowledge in the research process. The study highlights how this approach contributes to the reflexivity turn in migration studies and elucidates how the combined framework can guide researchers to work with discomfort. This can be a source of insight, as demonstrated by reflecting on my own research on the lived experiences of Eritrean migrants. I use several excerpts from my data to demonstrate how viewing emotions as meaningful leads to nuanced interpretations, thereby enriching insights into the living conditions of those who arrived as forced migrants.

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Emotional Reflexivity and the Guiding Principle of Objectivity in an Inter-Disciplinary, Multi-Method, Longitudinal Research Project

Cited by 6 publications

References 37 publications

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory

‘Nothing happens here, but that’s ok’: reflexivity, immobility and staying among young people in marginalised rural locations

‘Are you a refugee like us? Oh then we have hope!’ Affective discursive encounters in doing insider Other research

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