In recent years, wireless sensor network technology has developed rapidly and its role in managing systems for sports events has been widely used. Wireless sensor networks not only have low wiring cost, high monitoring accuracy, and good fault tolerance but also can be monitored remotely and have outstanding advantages in fault diagnosis and safety monitoring. In this paper, firstly, the wireless sensor network hierarchical routing protocol is studied and its network model and workflow are analyzed; according to the energy consumption of the wireless sensor network, the selection method of the optimal number of cluster heads is proposed to analyze the advantages and disadvantages existing in the protocol. Secondly, the improvement of the routing protocol is proposed to address the problems of uneven distribution of cluster heads and cluster head election without considering the residual energy of nodes in the protocol. When dividing clusters, the number of neighboring nodes is considered so that cluster heads are distributed more evenly in the network; when electing cluster heads, the residual energy of nodes in the cluster is considered to balance the whole network load, and when electing cluster heads, the residual energy of nodes in the cluster is considered to balance the whole network load. Finally, simulation experiments are conducted in this paper using simulation software, and the simulation results show that the data fusion algorithm is more effective than the protocol in reducing the average energy consumption of nodes and extending the network lifetime; these features make wireless sensors more beneficial for better management of sporting events as well as better optimization.