Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets

Knox, Simon; Walker, David

doi:10.1080/0965254032000159072

Cited by 80 publications

(55 citation statements)

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“…Jones and Sasser [8] recognized the customer involvement was a significant factor to influence customer behavior and argued the different level of customer involvement will affect customer purchasing behavior. Knox and Walker [9] indicated customer involvement will affect the final decision during purchasing procedure and the higherinvolved customer will behave higher loyalty. And this behavioral intention will help to maintain the business relationship between customers and companies.…”

Section: Theoretical Foundationmentioning

confidence: 99%

“…Based on the research by Olsen [12], the customer involvement has acted a complete mediator role between customer satisfaction and repurchase loyalty. Knox and Walker [9]claimed customer involvement played an important role when maintain loyalty relationship with customer. Previous studies have suggested there were significant and positive relationship between customer loyalty, brand equity, and customer involvement.…”

Section: Theoretical Foundationmentioning

confidence: 99%

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The Role of Customer Involvement in Mediating the Relationship Between Brand Equity and Customer Loyalty

Huang¹,

Hu²,

Liu³

et al. 2017

Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

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Abstract-The prior research indicated there were significant relationship between customer involvement, brand equity, and customer loyalty. The purpose for the study was to find out how customer involvement mediates the relationship between brand equity and customer loyalty. The participants for this research were selected as the consumers having the shopping experience for smart phone in Taiwan, resulting in 182 individual surveys for this research. The results supported hypothesis and revealed brand equity and customer involvement had significant and positive relationship with customer loyalty, while customer involvement has partial indirect effect on customer loyalty in path analysis. Finally, this research generated the suggestions for business strategies and suggested future scholar studies. [7] defined customer loyalty was the customer's attitude for re-purchasing intentions for buying same products. Jones and Sasser [8] recognized the customer involvement was a significant factor to influence customer behavior and argued the different level of customer involvement will affect customer purchasing behavior. Knox and Walker [9] indicated customer involvement will affect the final decision during purchasing procedure and the higherinvolved customer will behave higher loyalty. And this behavioral intention will help to maintain the business relationship between customers and companies. KeywordsHu [10] and Hu [11] conducted a research and supported the concept that customer involvement, brand equity, and perceived risk, had significant and positive relationship with customer loyalty. Based on the research by Olsen [12], the customer involvement has acted a complete mediator role between customer satisfaction and repurchase loyalty. Knox and Walker [9]claimed customer involvement played an important role when maintain loyalty relationship with customer. Previous studies have suggested there were significant and positive relationship between customer loyalty, brand equity, and customer involvement. This research expanded these theories and ground studies, conducted more detailed analysis, and intended to examine the indirect effect of customer involvement for the relationship between brand equity and customer loyalty. II. RESEARCH HYPOTHESESThis study tried to investigate: (a) to examine the indirect effect of customer Involvement for the relationship between brand equity and customer loyalty.(b) to create the suggestions for business application for electrical consumer products, and (c) to find out areas for future scholarly inquiry. Baron and Kenny [13] suggested a variable function as a mediator when it meets the conditions as follow: (a) variations in levels of the independent variable able significantly account for variations in the presumed mediator., (b) variations in the mediator significantly account for variations in the dependent variable., (c) When (a) and (b) were controlled, a previously significant relationship between the independent variable and dependent variable was no longer significant, thi...

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Section: Theoretical Foundationmentioning

confidence: 99%

Section: Theoretical Foundationmentioning

confidence: 99%

The Role of Customer Involvement in Mediating the Relationship Between Brand Equity and Customer Loyalty

Huang¹,

Hu²,

Liu³

et al. 2017

Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

View full text Add to dashboard Cite

show abstract

“…En esta misma línea, los resultados obtenidos por Knox y Walker (1995; confirman la relación causal entre la implicación y el comportamiento de compra y el compromiso a la marca (concibiéndolo como el componente motivacional de la lealtad), y reafirman la existencia de la relación implicación-lealtad a la marca en mercados de bienes de consumo.…”

Section: Lealtad Del Consumidor E Implicaciónunclassified

Sports sponsorship: spectator's involvement and the effects on the identification and loyalty

Díaz¹,

Herrera²,

Parreño³

2012

cuadernosgestion

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Sports sponsorship has increased notably during the last years being used by brands not only as a key tool of their marketing communications but even their market positioning. This research analyzes the influence of sports spectator’s involvement to motorcycling –specifically MotoGP- in identification and loyalty to their favourite pilot. The ability of managers to generate profits from stakeholders such as sponsors and the media is directly related to size and loyal viewers identified an athlete or team, hence the importance in this area of these variables. A cross-sectional empirical research, based on the literature on consumer involvement and its relationship to loyalty and identification, providing a basis for contrast, by using technical analysis of covariance structures, the proposed theoretical model. Study results reveal that consumer involvement with a sport direct influence, both positively and significantly in their identification as their loyalty to their favourite pilot. Managerial implications of the findings and future research areas are also discussed.

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“…Knox and Walker (2003) indicated customer involvement will affect the decision procedure in purchasing and higher-involved customer will behave higher loyalty. Lin and Chen (2006) suggested the involvement can be classified as advertising involvement, product involvement and purchasing involvement.…”

Section: Customer Involvementmentioning

confidence: 99%

“…Based on the research by Olsen (2007), the customer involvement has acted a complete mediator role between customer satisfaction and repurchase loyalty. Knox and Walker (2003) claimed customer involvement played an important role when maintain loyalty relationship with customer. Previous studies have suggested there is a significant relationship between customer loyalty, brand equity, perceived risk and customer involvement.…”

Section: The Relationship Among Customer Loyalty Brand Equity Percementioning

confidence: 99%

Explore Significant Factors to Affect Customer Involvement

Hu¹

2012

Journal of Social Sciences

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Although literature review supported the concept that customer loyalty, brand equity and perceived risk are significant factors to affect customer involvement, very limited studies have extensively examined the relationship among those variables. This research applied quantitative study to comprehensively explore the relationship between customer loyalty, brand equity, perceived risk and customer involvement for consumers. The population for this research was identified as consumers having the shopping experience for digital camera. The findings supported the hypothesis that customer loyalty, brand equity and perceived risk have significant and positive relationship to customer involvement. The findings identified the predictors of customer loyalty, brand equity and perceived risk on the customer involvement and generated the recommendations for corporate operations and future scholar studies.

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Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets

Cited by 80 publications

References 0 publications

The Role of Customer Involvement in Mediating the Relationship Between Brand Equity and Customer Loyalty

The Role of Customer Involvement in Mediating the Relationship Between Brand Equity and Customer Loyalty

Sports sponsorship: spectator's involvement and the effects on the identification and loyalty

Explore Significant Factors to Affect Customer Involvement

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