This paper discusses the methods used to conduct designer perception and design thinking in industrial ceramic product development. The designers themselves struggle to clarify how they make the association that immediately them to be the outcome and why those decisions are rational because the thinking behind design is not completely comprehended. This research attempt to identify product design development in critical design situations, empirically test the design thinking process towards industrial ceramic design processes and establish an innovative technique for capturing the ceramic designer’s thinking process. Exploiting a mix of aesthetics, ethics, and knowledge, design thinking is a contemplative longing to maneuver a new schematic in design development.