Empirical investigation of key business factors for digital game performance

Abstract

a b s t r a c tGame development is an interdisciplinary concept that embraces software engineering, business, management, and artistic disciplines. This research facilitates a better understanding of the business dimension of digital games. The main objective of this research is to investigate empirically the effect of business factors on the performance of digital games in the market and to answer the research questions asked in this study. Game development organizations are facing high pressure and competition in the digital game industry. Business has become a crucial dimension, especially for game development organizations. The main contribution of this paper is to investigate empirically the influence of key business factors on the business performance of games. This is the first study in the domain of game development that demonstrates the interrelationship between key business factors and game performance in the market. The results of the study provide evidence that game development organizations must deal with multiple business key factors to remain competitive and handle the high pressure in the digital game industry. Furthermore, the results of the study support the theoretical assertion that key business factors play an important role in game business performance.

A Digital Game Maturity Model (DGMM)

“…The research model includes seven independent variables: customer satisfaction, market orientation, innovation, relationship management, time to market, monetization strategy, brand name strategy, and one dependent variable i.e. the business performance of the digital game [17]. The results of this study provided evidence that game development organizations must deal with multiple key business factors to remain competitive and handle the high pressure in the digital game industry.…”

“…In particular, a DGMM is made up of assessment questionnaires and a rating methodology. The assessment questionnaires contain factors that have been selected from literature review and three empirical investigations carried out by the authors based on three game-development perspectives: developer, consumer, and business [17]. The objective of the assessment questionnaires is to collect information about game development processes.…”

Game development software engineering process life cycle: a systematic review

“…This study also is a part of a larger project aiming to propose a digital game maturity assessment model (Aleem et al 2016a). The identified important dimensions are developer's perspective (Aleem et al 2016b), the consumer, the business (Aleem et al 2016c), and the process itself. It also reinforces the assertion that the GDSE process life cycle domain is a complex scientific domain comparable to the software engineering development process, and it needs more attention and consideration of different factors in game development software engineering process.…”

Critical Success Factors to Improve the Game Development Process from a Developer’s Perspective

“…This study is a part of a large project aiming to propose a software game maturity assessment model. The developer's perspective was one of the important dimensions identified among the consumers, the business [111] , and the process itself. The findings of this study also provide a justification to include these factors in the process assessment methodology.…”