Empirical Research in International Marketing: 1976–1982

Albaum, Gerald; Peterson, Robert A.

doi:10.1057/palgrave.jibs.8490479

Cited by 182 publications

(104 citation statements)

References 20 publications

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“…Market orientation, marketing competence, and other marketing-related activities engender superior organizational performance (e.g., Albaum and Peterson, 1984;Cavusgil et al, 1993;McKee et al, 1992;Slater and Narver, 1992). Within their markets, marketing-oriented firms seek to offer products and services whose value buyers perceive to exceed the expected value of alternative offerings.…”

Section: Organizational Culturementioning

confidence: 99%

Innovation, organizational capabilities, and the born-global firm

2004

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We investigate born-global firms as early adopters of internationalization -that is, companies that expand into foreign markets and exhibit international business prowess and superior performance, from or near their founding. Our explication highlights the critical role of innovative culture, as well as knowledge and capabilities, in this unique breed of international, entrepreneurial firm. Case studies are analyzed to better understand the early internationalization phenomenon and reveal key orientations and strategies that engender international success among these innovative firms. Case findings are then validated in a survey-based study. Despite the scarce resources typical of young firms, our findings reveal that born-global firms leverage a distinctive mix of orientations and strategies that allow them to succeed in diverse international markets. Findings have important implications for the internationalization of contemporary firms.

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Section: Organizational Culturementioning

confidence: 99%

Innovation, organizational capabilities, and the born-global firm

2004

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“…This goal responds to the criticism that models and empirical findings developed with US data may have serious validity problems in other countries; further research must be pursued to demonstrate their applicability (Albaum and Peterson, 1984;Hui and Triandis , 1985;Lee and Green, 1991). One of the major challenges in cross-cultural research is the attainment of measurement equivalency (Hui and Triandis, 1985).…”

Section: Consumer Decision-making Stylesmentioning

confidence: 99%

Consumer decision‐making styles: a multi‐country investigation

Lysonski

Durvasula

Zotos

1996

European Journal of Marketing

247

246

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Abstract:Argues that profiling consumer decision-making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross-cultural issues.

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“…Also, it filled part of the literature gap in branding effects outside USA market and international marketing strategy as recommended by many {e.g. Leonidas et al, (2010); Wong and Merrilees (2007); Varadarajan and Jayachandran (1999); Malhotra et al, (1999); Douglas and Craig (1992) and Albaum and Peterson (1984)}. …”

Section: Conclusion and Recommendationsmentioning

confidence: 98%

“…The revision of mainstream marketing journals has revealed shortages in covering the international marketing topics overseas. Therefore and in general, compared to domestic marketing topics, international marketing activities and issues have received less focus as presented in the mainstream marketing journals as argued by Wong and Merrilees (2007); Douglas and Craig, (1992), and Albaum and Peterson, (1984). Moreover and in particular, there is less focus on global branding researches and activities are presented in the mainstream marketing journals (Wong & Merrilees, 2007).…”

Section: Introductionmentioning

confidence: 99%

Causality Relationships between Main Branding Variables and International Marketing Strategy: Evidence from MNCs in GCC Market

Lotayif¹

2016

IJBM

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This research designed to figure out the sets of variables needed for designing an international marketing strategy (IMS) in GCC context. Therefore, the causality relationships between designing an IMS and brand orientation (BO), brand performance (BP), international financial performance (FP), international commitment (ICOM), brand repositioning (BR), congruence of marketing environment (CUE), controlling international branding activities (CIBA), and demographic factors (DF) were tested. The experiences of 156 senior executives, with international experience, working in GCC market have been utilized for that purpose. Via SPSS version twenty one and throughout multi-variant e.g. multiple regression, bi-variant e.g. correlation, and uni-variant e.g. descriptive analytical techniques, the research eight aims and hypotheses were tested. The study revealed that there are significant causality relationships between designing international marketing strategy (IMS) and study's demographics, brand orientation, financial performance, brand performance, international commitment, brand repositioning, congruence of marketing environment, and control of international branding activities. In branding context in GCC, the current study is a pioneer endeavor in this perspective. Research findings were seen as a pioneer endeavor outside the USA companies and markets that attracted most of international marketing scholars.

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Empirical Research in International Marketing: 1976–1982

Cited by 182 publications

References 20 publications

Innovation, organizational capabilities, and the born-global firm

Innovation, organizational capabilities, and the born-global firm

Consumer decision‐making styles: a multi‐country investigation

Causality Relationships between Main Branding Variables and International Marketing Strategy: Evidence from MNCs in GCC Market

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