Empirical research on consumers' post-transaction general trust in B2C E-business

The Analytical Insight Into Customer Perception of Quality Determinants of the E-Commerce Model Business-to-Consumer Subjects in the Central European Countries

“…Trust was identified as one of the most crucial factor for economic performance development and sustainability. Luo and Ma (2013) found out that at the post-purchase stage, familiarity, perceived safety, product quality and service quality significantly positively affects consumers' general trust in web-vendor. The findings of Eid (2011) showed that B2C e-commerce customer loyalty in Saudi Arabia is strongly influenced by customer satisfaction but weakly influenced by customer trust.…”

Soft Modeling of Online Consumer Behavior on E-Business: Marketing Mix, Social Culture, Information Technology and Humanism as a Moderator

“…Psychological / psychological factors of consumers such as: (1) trust plays an important role affecting consumer behavior in e-business [2], (2) utilitarian and hedonic motivation [3], (3) extrinsic and intrisive motivation, cognitive experience on the web [4]. Online consumer confidence in a web vendor on e-busines is significantly influenced by the post-purchase factors of familiarity, perceived security, product quality and especially quality of service not due to reputation, ease offered on its web vendor [5]. The quality of site design, service quality has a significantly stronger effect on consumer confidence and satisfaction, both of which lead to online consumer purchase intentions [6].…”