Empirical research on supply chain management: A critical review and recommendations

Supply chain integration framework using literature review

“…Even, some authors comment that SCI is in its infancy (Devaraj et al 2007, Arshinder et al 2008, Flynn et al 2010. Researchers find significant differences in the dimensions and variables used to measure SC integration (Ho et al 2002, Van der Vaart and Van Donk 2008). Therefore, it becomes necessary to conduct a literature review to identify dimensions and variables and develop a conceptual framework for SCI.…”

A guide for supply chain integration in SMEs

“…Nevertheless, the truth is that in practice SMEs do not include it in their management models and display weaknesses in connection with the conceptualisation, operationalisation and modelling of SCI (Ho et al 2002). In a study conducted by Neuman and Samuels (1996), for example, it was found that only 5% of SMEs could be considered to be actually working under what can be called SCI terms.…”

Evaluation of the Effect of Marketing Strategies Alignment on Supply Chain and Organizational Performance (Case Study: Entekhab Industrial Group)

“…This questionnaire is divided into three sections. The first section contains a brief description about questionnaire to provide more clarity for respondents, the second part of the questionnaire included personal November 2013, Vol. 3, No.…”

“…Successful marketing strategy alignment requires that marketing representatives of the organization collaborate with supply chain partners to: 1) plan and execute the conception of new products and services for ultimate customers, 2) plan and execute pricing, promotion, and distribution strategies for the sale of products and services to ultimate customers,3) develop integrated processes that create value for ultimate customers, and 4) develop integrated processes that communicate the value developed to ultimate customers (Chen & Paulraj, 2004;Ho et al, 2002;Keefe, 2008). Marketing strategy alignment is relatively difficult to achieve because it is difficult to determine what the ultimate customer of the supply chain values and to effectively communicate changing customer demands to all supply chain partners.…”