Empirical Studies on Software Notices to Inform Policy Makers and Usability Designers

Großklags, Jens; Good, Nathan

doi:10.1007/978-3-540-77366-5_31

Cited by 27 publications

(18 citation statements)

References 18 publications

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“…There is an important difference, however, in the response to the third policy in relation to the first two. 35 The policies in italics were actually rotated so that different respondents received them in a different order. The actual last question before soliciting the demographic information was "when the current generation of teenagers in America reaches adult hood, do you think it will be much more, a little more, a little less or much less concerned about protecting information collected online than adults today?"…”

Section: Agreeing With Straightforward Solutionsmentioning

confidence: 99%

“…That sentiment came through in a series of questions toward the end of the interview. As the next-to-last questions before requesting basic demographic information, we asked about three potential policies in the following way: 35 …”

Section: Agreeing With Straightforward Solutionsmentioning

confidence: 99%

“…34 In another study that produced similar results, Grossklags and Good evaluated the notice practices of 50 popular downloadable programs. 35 The location and presentation of the notices differed from vendor to vendor, which would make it more difficult for consumers to find relevant information. These notices were often difficult to understand or even read.…”

Section: Consumers Misunderstand Many Rules About Privacy In the Mmentioning

confidence: 99%

“…But it does fall in line with the reaction to statements such as "It's OK with me if the supermarket I shop at keeps detailed records of my buying behavior" (66% disagree) and "It would bother me to learn that other people pay less than I do for the same products" (64%). 35 When it comes to the specific examples of supermarket discrimination around children and age, the proportions of people objecting-68% for children and 79% for age-are as large as or even larger than the proportion of internet-using adults who object to the pricing statement that does not mention a demographic category. Moreover, people voice little support for self-serving price-discrimination.…”

mentioning

confidence: 99%

“…The broad disagreement we found with the statement that the U.S. government will protect consumers from marketers who misuse their information indicates there is much that public officials must do to regain the public's trust. 35 Older people and women, in particular, were most likely to object to the price discrimination and behavioral targeting scenarios, according to the results of a multiple regression that examined the influence of demographic variables on individuals' responses to the scenarios. This is also consistent with findings related to individuals' more generalized attitudes toward price discrimination and the use of personally identifiable information in the marketplace; gender (i.e., female) and age were almost always found to be correlated with disagreement with such practices.…”

mentioning

confidence: 99%

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Americans, Marketers, and the Internet: 1999-2012

Turow

Bleakley²,

Bracken

et al. 2014

SSRN Journal

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This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we've released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I've included three journal articles -from I/S, New Media & Society and the Journal of Consumer Affairs -that synthesize some of the findings and place them into policy frameworks. The journals have kindly allowed reproduction for this purpose. Electronic copy available at: http://ssrn.com/abstract=2423753Ame r i c a n s , Ma r k e t e r s , a n d t h e I n t e r n e t : 1 9 9 9 -2 0 1 2 J o s e p h T u r o wAmy B l e a k l e y , J o h n B r a c k e n , Mi c h a e l X . De l l i Ca r p i n i , No r a Dr a p e r , L a u r e n F e l d ma n , Na t h a n i e l Go o d , J e n s Gr o s s k l a g s , Mi c h a e l He n n e s s y , Ch r i s J a y Ho o f n a g l e , R o wa n Ho wa r d -Wi l l i a ms , J e n n i f e r Ki n g , S u L i , Ki mb e r l y Me l t z e r , De i r d r e Mu l l i g a n , L i l a c h Ni rElectronic copy available at: http://ssrn.com/abstract=2423753GreetingsIt's been 15 years since the first Annenberg national survey that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So, far, we've released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. From 1999: "Our findings reveal that the rush to connect the Web to American homes is happening despite parents' substantial insecurity. In certain ways, the fears parents have revealed to us are similar to the fears parents have expressed during introduction of the movies, broadcast television, and cable TV. But the concerns are not merely repeats of past litanies [….] Parents fear the Web for its unprecedented openness-the easy access by anybody to sexuality, bad values, and commercialism. They also fear the Web for its unprecedented interactive nature-the potential for invading a family's privacy and for adults taking advantage of children. These fears are heightened among many parents because they don't believe they understand the technology well enough to make the best use of it. Yet they believe their children need it." From 2000: "American 10-17-year olds are much more likely than parents to say it is OK to give sensitive personal and family information to commercial Web sites in exchange for a free gift. Examples of such information include their allowance, the names of their parents' favorite stores, what their parents do on weekends, and how many days of work their parents have missed. It is wrong to think that simple discussions between parents and kids about what information...

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Section: Agreeing With Straightforward Solutionsmentioning

confidence: 99%

Section: Agreeing With Straightforward Solutionsmentioning

confidence: 99%

Section: Consumers Misunderstand Many Rules About Privacy In the Mmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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