2008
DOI: 10.1016/s1007-0214(08)70046-4
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Empirical study of consumers' purchase intentions in C2C electronic commerce

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Cited by 62 publications
(59 citation statements)
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References 15 publications
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“…It is also found that trust and risk factors are not significant factors in influencing customer purchase intention at website C. In other words, customer confidence has not been sufficient to influence customers to make a purchase. The TAM factors (ease of use and perceived usefulness) in company C does not significantly affect customer's purchase intention which inconsistent with research conducted in one of e-commerce C2C website in China (Dehua, Lu & Zhou, 2008). The structural model with the estimation value of company C is shown in Figure 4.…”
Section: Hypothesis Testing and Model Fitmentioning
confidence: 65%
See 1 more Smart Citation
“…It is also found that trust and risk factors are not significant factors in influencing customer purchase intention at website C. In other words, customer confidence has not been sufficient to influence customers to make a purchase. The TAM factors (ease of use and perceived usefulness) in company C does not significantly affect customer's purchase intention which inconsistent with research conducted in one of e-commerce C2C website in China (Dehua, Lu & Zhou, 2008). The structural model with the estimation value of company C is shown in Figure 4.…”
Section: Hypothesis Testing and Model Fitmentioning
confidence: 65%
“…(Kim et al, 2008;Gefen, 2000;Heijden et al, 2003;Javernpaa et al, 2000) I am probably going to recommend this site to my companions. (Kim et al, 2008) I would not hesitate to provide information to this website (Gefen, 2000;Gefen et al, 2003) I would utilize my credit card to buy from this site (Gefen, 2000;Gefen et al, 2003) It is likely that I will transact with this web retailer in the future (Dehua, Lu & Zhou, 2008;Kim et al, 2008;Heijden et al, 2003;Javernpaa et al, 2000;Pavlou, 2003;Venkatesh, 2000) (Nunnally & Bernstein, 1994).…”
Section: Riskmentioning
confidence: 99%
“…Igbaria et al (1997) adopted structural equation modeling (SEM) in the mid-size and small enterprise PC TAM study to process the model establishment and verification. The mainstream of recent studies use the SEM method, for example: Kim, Park, and Lee (2007) adopted SEM to establish and verify the model of South Korea's internet usage; He, Lu, and Zhou (2008) SEM to analyze and establish the customer usage and behavior of C2C; Shin (2008) adopted SEM to analyze and establish the customer procurement and behavior of Web2, etc. However; the model verification based on statistical method shall meet the relevant statistical assumptions.…”
Section: Introductionmentioning
confidence: 99%
“…However, in Germany the market share of online food retailers is limited. According to He et al (2008), a lack of intention to purchase online is the main obstacle in the development of electronic commerce. Lim et al (2016) investigate factors influencing customer's online shopping behaviour by Structural Equation Modelling.…”
Section: Online Grocery Shopping and Business Modelsmentioning
confidence: 99%