Employee Engagement in Company’s CSR Strategy

Abstract

The purpose of the paper is to analyze and investigate the level of employees' participation in socially responsible activities in one of the automotive factories located in Toruń, Poland. The company conducts many socially responsible initiatives; however, it cannot realize its CSR programs without engagement of its employees. The company is medium-sized enterprise, that is why every CSR activity and program can be realized by many managers and workers. One of the main reasons of conducting the study is a desire of verification if employees participate in CSR programs before the research was conducted, as also to measure if they are ready to take a part in socially responsible programs in the future. In order to achieve the aim of the research, the following objectives have been set: (1) to present the main assumptions of the corporate social responsibility concept; (2) to describe company's stakeholders and to show the potential benefits they can achieve thanks to CSR strategy; (3) to measure and analyze employees' participation in CSR programs conducted in the company and to check their readiness to engage in socially responsible activities in the future. The main limitations of the research are focus on one company and small research sample. The findings and their presentation are achieved based on the questionnaire survey described in the paper.

Legacies and impacts of sports mega-events in Brazil: São Paulo as a host city for football matches

“…Unfortunately, the social consequences of mega-events in Brazil (Wise, 2019; Hall and Wise, 2019; Gulak-Lipka and Jagielski, 2020; Ribeiro et al, 2022a; Taks and Rocha, 2022) were disastrous and lasting. The mega-events were only catalysts, were not the promoters of the changes that occurred in Brazil, but constituted a moment of catalyzing these changes.…”

“…Two sets of actions and activities that can be used in different host cities are now presented: the first set is directly correlated with the feasibility of mega sporting events and the notes necessary to maximize the possible benefits (I, II, and III). The second set concerns the actions and activities suggested for self-sustainability (Gulak-Lipka and Jagielski, 2020) of sports arenas, promoting events that increase the feeling of belonging (Grix et al, 2017) and the utilization by leisure and tourism (Table 2). I) The decentralization of the mega-event: the transformation of a mega-event into smaller events related to its modality and/or different cities that already have infrastructure and logistics to carry out those activities.…”

“…From the Brazilian reality, the present work aims to contribute with several suggestions for future sporting mega-events, especially when it comes to the use of sports arenas in the perspectives of sports tourism (Weed, 2006; Cho et al, 2019; Bauer, 2019), self-sustainability (Gulaak-Lipka and Jagielski, 2020), motivations (Ferreira and Silva, 2017, Alsawafi, 2017), and uses of these spaces by and for the local community (Preuss, 2007; Drula et al, 2018). For this reason, can reflect from the perspective of tourism, leisure, economy, politics, and culture, whether or not there will be genuine support for the realization of these mega-events in the host cities (Owen, 2005; Ziakas, 2015).…”