“…Small and medium enterprises (SMEs) performance issues have drawn the interest of scholars from various disciplines and perspectives (Joensuu-Salo et al, 2018;Maes et al, 2005;Sadiq et al, 2020). Two performance measures are notable in the literature: financial measures, such as profit, turnover, return on investment, productivity (Saad and Patel, 2006;Maes et al, 2005;Shamsuddin et al, 2018) and non-financial measures, including the number of employees, communication, learning, trust, stakeholder satisfaction, and competitive position (Chang et al, 2021;Garrigos-Simon et al, 2005). However, Murphy et al (1996) discover that the most frequently used measures are predominantly economic.…”