2020
DOI: 10.1007/978-3-030-64861-9_59
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Employees’ Acceptance of AI Integrated CRM System: Development of a Conceptual Model

Abstract: Artificial Intelligence (AI) integrated Customer Relationship Management (CRM) systems can maximize firms' value by identifying and retaining best customers. The success of such advanced technologies depends on employee's adoption. However, research on examining employee's acceptance of AI integrated CRM systems is scarce. Therefore, this study has taken an attempt to propose conceptual model to predict the use-behaviour of employees to use AI integrated CRM system in organizations. This study adapted meta-UTA… Show more

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Cited by 5 publications
(3 citation statements)
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“…As the health-care industry has shifted towards a quality-based care model, as opposed to a volume-based model, to provide high-quality services to their patients. These initiatives have had a significant impact on both patient satisfaction and the health-care industry as a whole, providing a strong foundation for short-and long-term success (Chatterjee et al, 2020;Yıldırım et al, 2022;Thrassou et al, 2023). The present study aims to investigate the reasons why patients use the internet for health-related information and how this affects their interactions with physicians.…”
Section: Relationship Between Variablesmentioning
confidence: 99%
“…As the health-care industry has shifted towards a quality-based care model, as opposed to a volume-based model, to provide high-quality services to their patients. These initiatives have had a significant impact on both patient satisfaction and the health-care industry as a whole, providing a strong foundation for short-and long-term success (Chatterjee et al, 2020;Yıldırım et al, 2022;Thrassou et al, 2023). The present study aims to investigate the reasons why patients use the internet for health-related information and how this affects their interactions with physicians.…”
Section: Relationship Between Variablesmentioning
confidence: 99%
“…The literature highlights facilitating conditions as one of the crucial variables in understanding organizational intentions to adopt and utilize new technology (Abbad, 2021;Congo & Choi, 2022). High facilitating conditions signal to employees that the organization is prepared and committed to supporting the technology adoption process (Chatterjee et al, 2020). This readiness fosters a positive attitude among employees and encourages them to adopt the new technology (Duarte & Pinho, 2019).…”
Section: Facilitating Conditionsmentioning
confidence: 99%
“…Therefore, the original UTAUT model has been contextualized and modified by multiplying the number of constructs by many scholars to improve this model’s capability to predict technology adoption and use more efficiently (Alaiad and Zhou, 2014; Al Aufa et al, 2020; Foon and Fah, 2011; Zhang et al, 2019). The development and effectiveness of advanced and innovative emerging technology rely on individuals’ behavioral intentions toward acceptance and use (Chatterjee et al, 2020a). However, effective adoption and broad use of emerging technological innovations in healthcare essentially require to be accepted by both healthcare professionals and care receivers during the examination and treatment processes.…”
Section: Introductionmentioning
confidence: 99%