Employer image, corporate image and organizational attractiveness: the moderating role of social identity consciousness

Younis, Raghda Abulsaoud Ahmed; Hammad, Rasha

doi:10.1108/pr-02-2019-0058

Cited by 49 publications

(33 citation statements)

References 54 publications

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“…Secondly, the social responsibility of the financial institution has a positive and significant effect on the client's perception of its image. This result is similar to those of (Dimitriadis and Zilakaki, 2019;Phillips et al, 2019;Younis and Hammad, 2020;Ebrahimzadeh Pezeshki et al, 2020), who highlighted the positive influence of CSR on corporate image. Thus, the perception of the financial institution's social responsibility by the client determines the positioning of its brand image in their minds.…”

Section: Discussionsupporting

confidence: 87%

“…In fact, the literature confirms a positive and significant relationship between knowledge of CSR, brand image and consumer's attitude and behaviour towards the company (Taghizadeh et al, 2018;Ltifi and Gharbi, 2012;Younis and Hammad, 2020). Therefore, the notion of the customer's satisfaction, which is taking on an increasingly strategic importance in the banking sector, is the result of various factors widely studied in the literature, such as the product price, quality and promotions, etc.…”

Section: Introductionmentioning

confidence: 93%

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The effects of corporate governance on the customer’s recommendations: a study of the banking sector at the time of COVID-19

Ltifi

Hichri

2021

JKM

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Purpose This study aims to adopt a mixed-methods approach (accounting and business data) to analyse the effects of the financial institution’s governance on both the knowledge of social responsibility and the consumer’s attitudes and behaviours, and testing the moderating role of the brand identification in the banking sector during the COVID-19 pandemic. However, this concept has been neglected in previous studies. Design/methodology/approach Data were collected from a sample of 600 respondents in two major Tunisian cities. Participants were selected on the basis of a convenience sampling in which the structural equation modelling method was adopted through SMART PLS 3.0 software. Findings The results showed that good corporate governance has a positive influence on the knowledge of the company's social responsibility, which positively influences its brand image. Therefore, the company's brand image positively influences the customer’s satisfaction, which positively influences the recommending behaviour of the financial institutions in the COVID-19 era. However, the brand identification has no moderating effect. Practical implications Managers of financial institutions are advised to pay particular attention to good corporate governance, as it is mandatory for these companies to assume social responsibility and make it known to clients. Therefore, it is obvious to create a good image in the mind of the consumers to satisfy them to recommend the company in question. It is interesting to mobilise the period of health crisis (COVID-19) to create a favourable attitude among the customers because they are sensitive when evaluating and ranking financial institutions according to the relationships that exist especially during this period. Originality/value In fact, there are many studies that dealt with the banking sector. Some of them dealt with the sector through the institutional accounting section while others dealt with the sector through the commercial and marketing section. Therefore, the first contribution of this research is to test a mixed model made up of accounting and commercial data. This model is among the first to determine the effects of the financial institution's governance on the knowledge of social responsibility and on the consumer’s attitude and behaviour to test the moderating role of brand identification in the banking sector. The second contribution is to test this model in a period of health crisis (COVID-19). The third contribution is the use of a mixed sample of data collected from two regions. Then, the fourth contribution is the addition of tests for the verification, robustness and validation of the results obtained. Finally, the fifth contribution is the addition of control variables to test their effects on the research model.

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Section: Discussionsupporting

confidence: 87%

Section: Introductionmentioning

confidence: 93%

The effects of corporate governance on the customer’s recommendations: a study of the banking sector at the time of COVID-19

Ltifi

Hichri

2021

JKM

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“…The corporate image and employer image are proved to be an important factor that affects organizational attractiveness and specifies the role of social identity in the organization (Younis & Hammad, 2021). Employer branding needs some attributes within the organization to make it the best and attractive place for those people who can positively give their best performance within it.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of HR practices on corporate image building in the Indian IT sector

Rana¹,

Kapoor²,

Gupta

2021

Problems and Perspectives in Management

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HR practices have been always significant for researchers and industries because of the large expansion of the companies in various fields, which requires leaders who can identify and introduce innovative and effective HR practices to utilize and retain human resources for the long period. In the 21st century, there has been tremendous growth in the IT sector all around the world. The Indian IT sector has become globally competitive and high-tech in the rapidly developing Indian economy. Hence, this study was undertaken in the Indian IT sector to identify the impact of HR practices on corporate image building. This paper applied a quantitative research method. Data from 100 respondents were collected with the help of a structured questionnaire to test the hypotheses. Pearson’s correlation coefficient and SPSS 20 software were used for data analysis. The findings of the regression analysis proved that there is a significant relationship between employer branding and corporate image building. The analysis of this study indicates that the IT companies implementing the HR practices based on employer branding and corporate social responsibility get benefits in building the corporate image and give positive results to them. HR practices have a significant relationship with corporate image building.

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“…Several other factors have also been identified as drivers of organizational attraction, including organizational prestige (Highhouse et al, 2003); quality of online presence (Cober et al, 2003); recruitment advertisement, and positive word of mouth (Van Hoye & Lievens, 2005); corporate web-site and information sources (Lambert et al, 2019;Lin, 2015;Nadler et al, 2017); corporate prestige and image (Duarte et al, 2014;Held & Bader, 2018;Schreurs et al, 2009;Younis & Hammad, 2020) and employee-based brand equity (Jiang & Iles, 2011). In all, the factors mentioned above can comprise a larger component in terms of corporate branding.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Accordingly, the airline industry as a subset of the transportation industry has been chosen to understand how commercial airlines can enhance organizational attractiveness to attract qualified job seekers. Since the adoption of proper strategies to attract talented job seekers to the organizations is well understood and noticed in a suitable environment (Bankins & Waterhouse, 2019;Lewis & Frank, 2002), the phenomenon of organizational attractiveness (OA) is receiving comprehensive attention among organizational researchers (e.g., Brunner & Baum, 2020;Carballo-Penela, 2019;Younis & Hammad, 2020;Zhang et al, 2020). Specifically, organizations suffering from the lack of attractiveness in the job market require a general framework to guide them on improving their image among job seekers (Rynes & Barber, 1990).…”

Section: Introductionmentioning

confidence: 99%

Understanding Airline Organizational Attractiveness Using Interpretive Structural Modelling

Vatankhah

Ilkhanizadeh²

2021

Advances in Hospitality and Tourism Research (AHTR)

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This study investigates whether and how key components of organizational attractiveness are interrelating to impose the maximum positive impact on the air transportation job market. An expert panel was shaped to gauge judgments regarding the driving power of each criterion over the other. The results of Interpretive Structural Modelling (ISM) revealed that organizational and job characteristics are the main criteria with the most driving power in the model fostering perceived fit. In addition, corporate branding and corporate social responsibility (CSR) demonstrated the highest dependence on the other criteria. The results were further validated through Impact Matrix Crossreference Multiplication to a classification (MICMAC). The hierarchical pattern of study findings offers theoretical contributions to the study of organizational attractiveness. Practical implications of the results and study limitations are also provided.

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Employer image, corporate image and organizational attractiveness: the moderating role of social identity consciousness

Cited by 49 publications

References 54 publications

The effects of corporate governance on the customer’s recommendations: a study of the banking sector at the time of COVID-19

The effects of corporate governance on the customer’s recommendations: a study of the banking sector at the time of COVID-19

Impact of HR practices on corporate image building in the Indian IT sector

Understanding Airline Organizational Attractiveness Using Interpretive Structural Modelling

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