PurposeAlthough researchers agreed that corporate image and employer image are important factors affecting organizational attractiveness, understanding the role of social identity within the attracting process, in addition to exploring the relationship between corporate image and employer image, is still a research gap. Therefore, this study aims to investigate the effect of corporate and employer image on organizational attractiveness in addition to understanding the moderating role of social identity on the relationship between corporate image and employer brand and organizational attractiveness.Design/methodology/approachThe study used a survey method for data collection from fourth year students.FindingsThe findings show that both employer image and corporate image have a significant positive effect on organizational attractiveness . In addition, it has showed that social identity consciousness plays partial role as a moderator in the model.Originality/valueThis paper is one of the first papers that include corporate image, employer image, social identity consciousness and organizational attractiveness in the same model . In addition, it is one of the limited papers that considered both signal and social identity theory in attraction process.

Purpose The purpose of this study is to investigate conceptually and empirically the direct and indirect relationships between university social responsibility (USR), university social innovation strategy (USIS) in terms of social awareness (SA), intention for social innovation (ISI), organisational structure for social innovation (SSI) and innovativeness in social value creation (ISVC) and gaining a sustainable competitive advantage (SCA) at quality-accredited faculties of an emerging market. Design/methodology/approach A conceptual model was presented and a mixed-methods approach was exploited to fill a research gap detected in strategic corporate social innovation literature. The authors formed a data collection team that contacted all the quality-accredited public and private/international faculties, of which 109 faculties in 11 Egyptian governorates responded and their quality units filled questionnaires that were analysed by structural equation modelling. For comprehensive understanding, qualitative interviews were set to gather data from managers/leaders and teaching staff working at those faculties in quality management and community engagement practices as well as students. Findings Results demonstrated that USR positively and significantly influenced SCA and USIS. Further, USIS (in terms of ISI, SSI and ISVC) positively and significantly influenced SCA. However, USIS (in terms of SA) had a positive yet insignificant influence on SCA. Indirectly, USIS was found to be partially mediating USR–SCA relationship. Practical implications University leaders/staff can gain insights on how to adopt differentiation strategies, which enable their institutions to shift from being just socially responsible to becoming socially innovative by presenting solutions to social, economic, cultural, environmental and health-care problems/challenges within their communities in general and during pandemics. This can be sustained through developing innovative quality-based processes/programmes/services related to education, research and community outreach that better serve social needs to be quality-accredited and unique over their rivals. Social implications Satisfying social needs through promoting innovative processes/services can reinforce a favourable social change. Originality/value From a cross-disciplinary perspective, the authors interwove conceptually sparse literature of strategic, operations, knowledge capacity and innovation management that studied university social innovation research area. Also, to the best of the authors’ knowledge, this is the first research that examined empirically USR–USIS–SCA relationships of quality-accredited faculties in an emerging economy during Covid-19 pandemic.

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Creativity is the key for the organizational survival in challenges times. And diversity is one of the factors that could contribute to the creativity. There are many arguments about diversity-performance relationship. however, emphasizing if the cognitive diversity could enhance group creativity? And under which conditions? is still a research gap. The purpose of this research is to examine the cognitive diversity-creativity relationship in the work group. In addition, this research aims to examine the extent to which collaborative climate could reinforce this relationship. Data were collected from members working in financial institutions using a survey method. the results revealed the significance contributions of various collaborative climates in enhancing the diversity -creativity relationship.

Non-ethical behavior is considered as one of the main reasons of distress any organization could be exposed to. The existence of un-ethical climates, within an organization, may result in several negative behaviors towards this organization and its members. Although previous studies asserted the role of ethical climate in both organizational and individual levels, limited studies considered the role of ethical climate from the multidimensional view. This is besides examining its impact on both the in-role and volunteer behaviours. Moreover, the inconsistency of the previous research findings recall the need to address these relations in different industries. Therefore, the purpose of this paper is to investigate the role of ethical climate from a multi-dimensional view, i.e. testing the five dimensions of ethical climate ( Law and code, Rules, Instrumental, Independence and Caring) in predicting both the in-role behavior and organizational citizenship behaviors (organizational citizenship behaviors towards individuals and towards organizations). Based on the cross-sectional study, a survey data from faculty members were collected and analyzed using structure equation modeling. The findings suggested that ethical climate predicts both behaviors. It, also, revealed that the Independence and Rules dimensions are the most influencing climate dimensions in developing the in-role behavior whereas Caring, rules and Instrumental are positively related to the citizenship behaviors. This study is one of the limited studies that considered the role of ethical climate - from a multidimensional view- in predicting both organizational citizenship behaviors and in-role behavior. In addition, it is one of the earliest studies in the Arab region which tackles such a relationship.