“…As highlighted by (Sánchez Sánchez & Sánchez Jesús, 2018), for the current times rural tourism has been seen as an alternative for the economic impulse in the provinces with rural population, constituting itself as a tool for community development under the framework of sustainability (Parra Cárdenas, Cisneros Mustelier, & Velasteguí López, 2019). In addition, as highlighted by (González Domínguez, Osorio García, & Delgado Cruz, 2021), for these studies, it is important to understand the phenomena that occur in the rural environment, since this allows visualizing the productive strategies necessary to achieve the expected impact. Although, these places have an exceptional natural wealth, sometimes we face local ignorance of it, a case that involves the community of San Lucas, as well as the lack of job opportunities and the scarce promotion of rural tourism in the area.…”