1995
DOI: 10.1108/09604529510796458
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Empowering employees – back to the future at Novotel

Abstract: Describes Novotel’s “Back to the Future” programme, introduced in 1993 with the aim of revisiting the customer‐focused philosophy that gave rise to the company’s success in the 1960s and 1970s. Novotel’s commitment to change transformed its image, structure and day‐to‐day approach to customers. Emphasis was placed on widespread empowerment of employees and a commitment to ensure decision makers were placed as close as possible to clients. Together with a massive investment in overhauling all older hotels, a ne… Show more

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Cited by 9 publications
(5 citation statements)
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“…reducing customers' bills), so as to pacify complaining customers and ensure satisfaction (Jones et al , 1997); using creativity and doing “whatever it takes” to please guests, even beyond what is expected of them as employees (Lashley, 1997); and, generally exercising discretion in their dealings with guests (Kelley et al , 1996). Empowered behavior could entail all or any of the above without referring first to a higher authority (Parsons, 1995). In short, “empowered behavior” reflects the demonstration, by employees, of independent decision making, initiative and creativity, to enhance customer satisfaction.…”
Section: Empowerment In Service and Hospitality Managementmentioning
confidence: 99%
See 1 more Smart Citation
“…reducing customers' bills), so as to pacify complaining customers and ensure satisfaction (Jones et al , 1997); using creativity and doing “whatever it takes” to please guests, even beyond what is expected of them as employees (Lashley, 1997); and, generally exercising discretion in their dealings with guests (Kelley et al , 1996). Empowered behavior could entail all or any of the above without referring first to a higher authority (Parsons, 1995). In short, “empowered behavior” reflects the demonstration, by employees, of independent decision making, initiative and creativity, to enhance customer satisfaction.…”
Section: Empowerment In Service and Hospitality Managementmentioning
confidence: 99%
“…Such situations typically occur in the upscale sector of the hotel industry, where a highly demanding clientele and high standards of service quality require empowered (frontline) employees. It is by no coincidence that much of the research on empowerment has had the hotel industry as its focus (Brymer, 1991; Parsons, 1995; Jones et al , 1997; Hales and Klidas, 1998).…”
Section: Introductionmentioning
confidence: 99%
“…The aim was revisiting the customer-focused philosophy that helped the company's success in the 1960s and 1970s. Parsons (1995) states that emphasis was placed on widespread empowerment of employees and a commitment to ensure decision makers were placed as close as possible to clients. Developments at Novotel proved that one of the most effective ways of recreating a customer-focused organization is through the widespread empowerment of its employees.…”
Section: Understanding Empowermentmentioning
confidence: 99%
“…On the other hand Chiang & Birtch (2011), Henry et al (2004) and Karatepe & Uludag (2007) have emphasized empowerment to be useful managerial implications for business practice in the hospitality industry therefore some researchers (Chiang & Jang, 2008;Chiang & Hsieh, 2012) consider psychological empowerment as one of the most essential factors in the hospitality industry. This is perhaps the main reason behind the existence of many researches (Brymer, 1991;Jones et al, 1997;Parsons, 1995;Hales & Klidas, 1998) on hotel employees under the subject of empowerment. In other words the concept of empowerment has become important in hospitality industry where especially front-line employees need the authority to respond quickly and promptly to customers.…”
Section: Introductionmentioning
confidence: 99%