Empowerment of Karti Aji woven bamboo MSMEs in Toglengan, Sendangarum, Minggir, Sleman

Abstract

Karti Aji Toglengan is an MSME engaged in woven bamboo craftsmen who were economically affected during the Covid-19 pandemic. The purpose of this service is to empower through digital marketing training in order to find a wider market and proper financial management training. Based on observations, in order to support Karti Aji's MSME production, the team carried out digital marketing training, financial administration management training, and provided tool grants. The results of the community service program are an increase in the empowerment of Karti Aji's MSME partners, namely an increase of 85% in knowledge aspect related to digital marketing and 80% in MSME financial management aspect. This program is expected to support the business sustainability of Karti Aji's MSMEs, especially during the Covid-19 pandemic.

PC ‘Aisyiyah Ngampilan institutional strengthening through effective organizational communication

“…Memberdayakan masyarakat bertujuan mendidik masyarakat agar mampu mendidik diri mereka sendiri atau membantu masyarakat agar mampu membantu diri mereka sendiri. Tujuan yang akan dicapai melalui usaha pemberdayaan masyarakat adalah masyarakat yang mandiri, berswadaya, mampu mengadopsi inovasi, dan memiliki pola pikir yang kosmopolitan (Nurjanah & Prawoto, 2022).…”