Empowerment through Inclusion: The Case of Women in the Discourses of Advertising in Botswana

Lunga, Violet Bridget

doi:10.1163/156915002100419745

Cited by 7 publications

(6 citation statements)

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“…A study on HIV/AIDS prevention campaign in Botswana illustrates theoretical and political failure. Lunga (2002) conducted a semiotic analysis on a billboard advertisement that encouraged women to say "No!" to unwanted sexual advances by men.…”

Section: Blind Spot 1: Evidence Of Failurementioning

confidence: 99%

Communicating the Impact of Communication for Development

Inagaki¹,

Ibrd²

2007

World Bank Working Papers

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World Bank Working Papers are published to communicate the results of the Bank's work to the development community with the least possible delay. The manuscript of this paper therefore has not been prepared in accordance with the procedures appropriate to formally-edited texts. Some sources cited in this paper may be informal documents that are not readily available. The findings, interpretations, and conclusions expressed herein are those of the author(s) and do not necessarily reflect the views of the International Bank for Reconstruction and Development/ The World Bank and its affiliated organizations, or those of the Executive Directors of The World Bank or the governments they represent. The World Bank does not guarantee the accuracy of the data included in this work. The boundaries, colors, denominations, and other information shown on any map in this work do not imply any judgment on the part of The World Bank of the legal status of any territory or the endorsement or acceptance of such boundaries. The material in this publication is copyrighted. Copying and/or transmitting portions or all of this work without permission may be a violation of applicable law. The International Bank for Reconstruction and Development/The World Bank encourages dissemination of its work and will normally grant permission promptly to reproduce portions of the work. Preface T his study was part of a wider process aimed at providing background research in support of the First World Congress on Communication for Development that took place in Rome in October 2006 at FAO Headquarters. We would like to thank the organizers for making this research and its subsequent publishing possible. The study was carried out by Nobuya Inagaki, under the supervision and in collaboration with Chris Morry of The Communication Initiative and Paolo Mefalopulos of the World Bank. A number of other persons have helped in its preparation and their input should be acknowledged. They are

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Section: Blind Spot 1: Evidence Of Failurementioning

confidence: 99%

Communicating the Impact of Communication for Development

Inagaki¹,

Ibrd²

2007

World Bank Working Papers

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“…This sub‐trend highlights the dual nature of empowering advertisements for women (Atkinson, 2014; Cooky & McDonald, 2005; Karlsson & Ramasar, 2020; Lunga, 2002; Sobande, 2019a; Sobande, 2019b; Thompson‐Whiteside, 2020; Windels et al, 2020). The current state of femvertising lacks authenticity and dilutes feminist discourse (Varghese & Kumar, 2022).…”

Section: Findings Discussion and Direction For Future Researchmentioning

confidence: 99%

“…This sub-trend highlights the dual nature of empowering advertisements for women (Atkinson, 2014;Cooky & McDonald, 2005;Karlsson & Ramasar, 2020;Lunga, 2002;Sobande, 2019a;Sobande, 2019b;Thompson-Whiteside, 2020;Windels et al, 2020).…”

Section: Trend 4: Female Empowerment In Advertisingmentioning

confidence: 99%

Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda

Gomez‐Borquez,

Török,

Centeno‐Velázquez

et al. 2024

Int J Consumer Studies

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This systematic literature review (SLR) seeks to foster the presence of feminism and women's diversity in advertising through a systematic, transparent, and rigorous framework‐based review and the 4Ws1H (What, Where, Why, and HoW) analysis. The study provides three main contributions. First, it offers an innovative conceptual framework for examining female stereotypes and female empowerment in advertising by categorizing the 21st‐century literature into the four evolutive eras of feminism: prefeminism, feminism, postfeminism, and the fourth wave of feminism. Second, this SLR reveals prevailing research trends, predominant research methodologies, frequently explored geographical regions, and industries of focus while providing a roadmap for future research endeavors. Finally, it acknowledges the lasting impact of femvertising as a response to consumer demands during the fourth wave of feminism and its role in promoting diversity and inclusion in advertising, encompassing disabilities, ethnicity, age, and gender identity. The main research trends uncovered in this study encompass the effects of female stereotypes, the sexualization of women in advertising, attitudes related to the brand, and the exploration of female empowerment. Qualitative methodologies emerged as the dominant approach in this research landscape, with a particular focus on countries boasting high gender equality. Furthermore, industries that predominantly target women in their advertising campaigns, such as fashion, luxury apparel, beauty, and personal care, occupy a central position in the existing body of literature. These findings encourage scholars to embark on future research aligned with the proposed research trends, particularly in regions characterized by lower gender equality and within gender‐neutral or male‐dominated industries.

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“…Equality has been a prevalent indicator of social inclusion in the public policy and law discourse (Collins, 2003), referring to fairness, justice, balance and sameness (Lunga, 2002).…”

Section: Defining Subjective Social Inclusionmentioning

confidence: 99%