Enabling customers engagement and collaboration for small and medium-sized enterprises in ubiquitous multi-channel ecosystems

Fensel, Anna; Toma, Ioan; García, José María; Stavrakantonakis, Ioannis; Fensel, Dieter

doi:10.1016/j.compind.2014.02.001

Cited by 8 publications

(4 citation statements)

References 15 publications

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“…It may refer to such dimensions as: performance, reliability, durability, features, conformation quality, serviceability, as well as style and design [148]. For tourist destination, brand quality is defined as a strong and influential component of CBBE [123] and travelers' perception of a destination's ability to fulfill their expectations [149]. In this respect, it may refer to hotel accommodations, shopping entertainment [149] or in general do destination facilities [111].…”

Section: City Brand Qualitymentioning

confidence: 99%

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Factors Determining City Brand Equity—A Systematic Literature Review

Górska-Warsewicz

2020

Sustainability

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The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘city brand equity’. In addition, databases were searched for ‘destination brand equity’ and ‘place brand equity’ statements focusing on city brands. This SLR contains 36 empirical studies and does not include conference materials, and books. The analysis was based on three issues: general information (author/authors, year of publication, research tools, sample size, city and country as well as sample population), research specification (variables, hypotheses or research questions, statistical methods and research tools), and findings related to CBE and practical implications for destination marketing organizations, and destination or city managers. In summary, there are many factors determining CBE, including brand image, brand quality and brand awareness. These factors are related to cultural, environmental and ecological elements, as well as infrastructure and services offered to tourists. Brand assets related to the perception of the city brands in various aspects also proved to be important.

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Section: City Brand Qualitymentioning

confidence: 99%

“…For tourist destination, brand quality is defined as a strong and influential component of CBBE [123] and travelers' perception of a destination's ability to fulfill their expectations [149]. In this respect, it may refer to hotel accommodations, shopping entertainment [149] or in general do destination facilities [111].…”

Section: City Brand Qualitymentioning

confidence: 99%

Factors Determining City Brand Equity—A Systematic Literature Review

Górska-Warsewicz

2020

Sustainability

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“…Nowadays, research is disseminated not only via classical channels like digital libraries, but also in a multi-channel manner, e.g. via social media, collaborative infrastructures, and a multitude of other diverse communication and dissemination channels (Fensel et al, 2014). Arguably, social media are used by younger generations more commonly than email, and social media networks like Facebook, LinkedIn, Xing, Twitter and Google+ have become a mainstream mode of communication in general.…”

Section: Disseminating Rdssmentioning

confidence: 99%

“…In addition, these posts can be automatically forwarded to all appropriate channels to disseminate the research. While they are already being used in mainstream marketing (Fensel et al, 2014;Fensel et al, 2016), such developments are becoming a game changer in RDS discoverability and in how research is being disseminated and accessed.…”

Section: Disseminating Rdssmentioning

confidence: 99%

Auf dem Weg zu semantischen APIs für Forschungsdatendienste

Fensel

2017

Mitteilungen der VÖB

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Die schnelle Entwicklung der Internet- und Web-Technologie verändert den Stand der Technik in der Kommunikation von Wissen oder Forschungsergebnissen. Insbesondere werden semantische Technologien, verknüpfte und offene Daten zu entscheidenden Faktoren für einen erfolgreichen und effizienten Forschungsfortschritt. Zuerst definiere ich den Research Data Service (RDS) und diskutiere typische aktuelle und mögliche zukünftige Nutzungsszenarien mit RDS. Darüber hinaus bespreche ich den Stand der Technik in den Bereichen semantische Dienstleistung und Datenanmerkung und API-Konstruktion sowie infrastrukturelle Lösungen, die für die RDS-Realisierung anwendbar sind. Zum Schluss werden noch innovative Methoden der Online-Verbreitung, Förderung und effizienten Kommunikation der Forschung diskutiert.

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