The waste of resources associated with fruit decay is rapidly spreading globally, threatening the interests of relevant practitioners and the health of consumer groups, and demanding precise solutions. Controlling fruit ripening through ethylene regulation is one of the most important strategies for providing high‐quality fruits. However, current materials for ethylene regulation still have difficulty realizing their application potential due to high manufacturing costs and performance deficiencies. In this review, the ethylene‐controlled release materials for ripening based on molecular encapsulation and the ethylene scavengers for preservation based on mechanisms such as oxidation, photodegradation, and adsorption are presented. We discuss and analyze a wide range of materials in terms of mechanism, performance, potential of applicability, and sustainability. The ethylene release behavior of encapsulating materials depends on the form in which the ethylene binds to the material as well as on environmental factors (humidity and temperature). For ethylene scavengers, there are a variety of scavenging mechanisms, but they generally require porous materials as adsorption carriers. We highlight the great opportunity of designing soft crystalline porous materials as efficient ethylene adsorbent due to their unique structural properties. We present this review, including a summary of practical characteristics and deficiencies of various materials, to establish a systematic understanding of fruit quality assurance materials applied to ethylene regulation, anticipating a promising prospect for these new materials.