Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation

Grandi, Benedetta; Burt, Steve; Cardinali, Maria Grazia

doi:10.1016/j.jretconser.2021.102522

Cited by 13 publications

(5 citation statements)

References 74 publications

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“…Shelf positioning often has a more significant impact on sales than the amount of shelf space a brand occupies (Dr eze et al, 1994;H€ ubner et al, 2020Sample et al, 2020). Shelf positioning not only helps retailers boost sales, but can also influence consumers' information processing and decision making, such as in the choice of healthier food options (Grandi et al, 2021;Wolgast et al, 2022). Shelf positioning influences consumer perceptions and choice through inference-based and attention-based mechanisms (Valenzuela and Raghubir, 2009).…”

Section: Shelf Positioningmentioning

confidence: 99%

“…, 2020). Shelf positioning not only helps retailers boost sales, but can also influence consumers’ information processing and decision making, such as in the choice of healthier food options (Grandi et al. , 2021; Wolgast et al.…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…Borin and Farris, 1995;D€ usterh€ oft et al, 2020;Flamand et al, 2018;Hansen et al, 2010;H€ ubner, 2017;Murray et al, 2010;Urban, 1998;Van Nierop et al, 2008) and investigated the effects of retail shelf display characteristics on consumers' information processing, attitudes, and behaviors (e.g. Chandon et al, 2009;Dr eze et al, 1994;Grandi et al, 2021;Ladeira et al, 2020;Sample et al, 2020;Valenzuela and Raghubir, 2009;Wolgast et al, 2022). In an extension of the literature on retail shelf displays, this article examines to what extent and through what mechanism the shelf positioning of PLBs relative to NBs influences consumer responses toward PLBs.…”

Section: Introductionmentioning

confidence: 99%

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The effect of retail shelf position on private-label brand evaluations

Tofighi,

Grohmann

2024

IJRDM

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PurposeThis research examines the effects of physical proximity (close vs distant) of retailers’ private label brands (PLBs) relative to national brands (NBs) and brand display orientation (horizontal [brands occupy the same shelf] vs vertical [brands occupy different shelves]) on consumers’ PLB quality perceptions and PLB evaluations.Design/methodology/approachTwo experiments involving real brands in different product categories tested the hypotheses.FindingsA PLB positioned close (vs distant) to a NB is evaluated more favorably and this effect is mediated by increased PLB quality perceptions, but only in a horizontal brand display. In a vertical brand display, a PLB positioned close (vs distant) to a NB is evaluated less favorably and this effect is mediated by decreased PLB quality perceptions.Research limitations/implicationsThe findings suggest that to enhance consumers’ PLB quality perceptions and evaluations, PLBs be positioned next to (rather than on separate shelves) and close to (rather than distant from) NBs in the same product category.Originality/valueAlthough the literature suggests that the best shelf position for PLBs is close to NBs, there is a lack of empirical research on the effects of relative shelf positioning on consumers’ quality perceptions and subsequent PLB evaluations. This research finds that both physical proximity and brand display orientation play an important role.

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Section: Shelf Positioningmentioning

confidence: 99%

Section: Conceptual Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The effect of retail shelf position on private-label brand evaluations

Tofighi,

Grohmann

2024

IJRDM

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“…Product features are significant decision variables used by online retailers to influence customer evaluation of a specific product. Product information can provide the customer with the necessary knowledge (Grandi et al 2021). In addition, product information leads to customer-perceived informativeness of the product, which can be seen as a subjective evaluation of how much information the product presentation offers.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Augmented Reality Experiential Marketing in Beauty Product: Does it Differ from Other Service Touchpoints

Windasari

Santoso²

2022

J. Sistem Inf. (J. Inf. Sys.)

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Augmented Reality (AR) has gained attention for online retailers as it offers customers higher telepresence and provides a unique customer experience. Using the case of Sephora Virtual Artist, this research aims to understand how AR channels affect customer purchase decisions compared to other channels, particularly in beauty products. Sephora used AR through Sephora Virtual Artist to advance its other customer channels, and we compared it with its traditional websites and offline stores. A survey was conducted on 200 female respondents in Indonesia. This study used partial least squares (PLS) to find that product information and telepresence on AR can positively affect customer purchase decisions. Surprisingly, no significant difference in purchase decisions compared to two other purchase channels, i.e., traditional websites and offline stores. This study highlights that female customer tend to focus more on the products they want to purchase rather than the technology and channel of buying.

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“…For example, top-and middle-shelf positions gain more attention than low-shelf positions; however, only top-shelf positions carry through to brand evaluation" (Chandon, Hutchinson, Bradlow & Young, 2009). The way products are displayed, along with information provided on the packaging and information panels, or a new shelf can positively influence the purchase of a specific category of a product (Grandi, Burt & Cardinali, 2021). Moreover, the placement of products within a store has a significant effect on brand equity and behavioral loyalty, which represent important inputs in the purchase decision-making process (…”

Section: In-store Product Exposure Managementmentioning

confidence: 99%