“…In addition to a number of laboratory studies (see Duhigg, 2012, for a review), recent growth in empirical research on habit formation focuses on consumer decisions made in the field and seeks to address key questions such as whether consumers form habits over time based on past decisions, the persistence of such habits, and under what conditions they will be altered. This article addresses these questions by analyzing the impact of exogenous weather shocks; our findings regarding live game attendance decisions represent additional evidence in a line of research that includes migrants' preferences toward consumer-packaged goods (Bronnenberg, Dubé, & Gentzkow, 2012), diet variety of migrants (Atkin, 2013), adoption of preventative health behavior (Hussam, Rigol, Reggiani, & Rabbani, 2016), voting turnout (Fujiwara, Meng, & Vogl, 2016), exercise decisions (Humphreys, Ruseski, & Zhou, 2015;Royer, Stehr, & Sydnor, 2015), charitable donation responses to sports-related shocks (Meer, 2013), gasoline demand (Scott, 2012), and home energy consumption (Allcott & Rogers, 2014;Ge & Ho, 2019).…”