The primary point of regulation in control of messenger RNA (mRNA) translation occurs at initiation. Assembly of a functional ribosome onto an mRNA is a complex, multistep process. Two important regulated steps include the binding and formation of the 5′ cap complex, eIF4F, and recruitment of the small ribosomal subunit as part of a 43S preinitiation complex (Figure 3.1). Formation of both the cap complex and the preinitiation complex, specifically the ternary complex (the initiator methionine-charged tRNA i , the Abstract: Growing evidence indicates a critical role for posttranscriptional mechanisms for regulation of gene expression in a variety of developmental transitions as well as for control of adult somatic cell function. A predominant regulatory paradigm is selective control of messenger RNA (mRNA) translation. Significant advances have provided unparalleled insight into the diverse mRNA translational control processes that govern early development and cell cycle progression. At the forefront of these new insights is work analyzing oocyte maturation in the frog Xenopus laevis. We will review general concepts underlying mRNA translational regulation and highlight recent advances characterizing RNA binding proteins (RBP) and their target sequences in the control of oocyte growth and maturation. In particular, we will discuss the characterization of bifunctional elements, which can switch from repression to activation in response to changes in cellular signaling. We will consider the increasing number of mRNA 3′ untranslated regions (UTRs) containing multiple distinct elements with unique properties and the emerging issue of understanding the functional integration of translational control mechanisms. Finally, we will discuss the elucidation of nested feedback loops that drive and regulate sequential maternal mRNA translational control programs. These new advances indicate that regulated mRNA translation is likely to be much more complex than originally anticipated. The Xenopus oocyte is proving invaluable in the search for common underlying principles that guide mRNA translational control, that are applicable not only to oogenesis and maturation, but also to control of gene expression in somatic cells.