Engagement and consumption behavior of eSports gamers

Abbasi, Amir Zaib; Asif, Muhammad; Shamim, Amjad; Ting, Ding Hooi; Rather, Raouf Ahmad

doi:10.1108/sjme-07-2022-0161

Cited by 10 publications

(1 citation statement)

References 70 publications

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“…The contribution of this study is reflected that high retailer (brand) equity fosters customer loyalty or purchase intention (Abbasi et al, 2023;Castañeda García et al, 2018;Liu et al, 2017), although the impact of retailer equity on building customer patronage behavior is overlooked by researchers (Kim et al, 2020;Mansouri et al, 2022). In addition, consumer shopping behavior varies in different shopping situations, which calls upon for investigation of the CBRE effect in building and sustaining customer patronage when their level of involvement is different and their purchase situation varies (Raut et al, 2019;Benoit et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement

Sajid,

Cheema,

Rather

2023

SJME

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Purpose Grounded on brand equity theory and theory of patronage behavior, this study aims to investigate the moderating effect of consumer involvement and shopping situations in the relationship between consumer-based retailer equity (CBRE) and retail patronage behavior. Design/methodology/approach The data is collected through a self-administered survey of 338 shoppers in the three biggest shopping centers in Pakistan. Moreover, the data is analyzed through multi-nominal (multiple) regression and interactions analysis. Findings Results revealed a significant effect of CBRE on patronage behavior and confirmed shopping purpose as a boundary condition in the CBRE-retail patronage behavior relationship. However, the study surprisingly reported that this relationship is not moderated by consumers’ involvement. Research limitations/implications Considering our focus on CBRE-based retail patronage behavior, the authors contribute to extant marketing/retailing literature that also yields ample openings for further research. The study offers valuable implications for retailers, especially for evaluating consumers’ behaviors. Practical implications This study assists retail-brand managers in best comprehending the CBRE-based patronage behavior paves the way for managers to increase retail patronage behavior. Originality/value Regardless of the growing comprehension of consumer-based brand equity and patronage behavior in marketing, more needs to be acknowledged about the relationship between CBRE/retail patronage behavior and related variables, as thus examined in this research.

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Section: Introductionmentioning

confidence: 99%

Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement

Sajid,

Cheema,

Rather

2023

SJME

Self Cite

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Developing Brand Performance Through Eliciting Perceived Brand Relationship Orientation and Consumer Engagement Value

Rather,

Rasul,

Cain

et al. 2024

Tourism, Hospitality &Amp; Event Management

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How do perceived and environmental values influence tourist satisfaction, loyalty, and environmental awareness?

Sahabuddin,

Alam,

Nekmahmud

2024

Environ Dev Sustain

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This study investigates the sub-dimension of perceived value, environmental value, and employee service quality, influencing tourist satisfaction. This study also examines how tourist satisfaction impacts loyalty, environmentally responsible behavior, and environmental commitment. Data were collected from respondents who had visited the Sundarbans, a UNESCO World Heritage mangrove forest in Bangladesh, resulting in 732 valid responses. The proposed model was investigated using PLS-SEM. Findings reveal that tourists are dissatisfied with the functional, social, and emotional values, while environmental value and employee service quality significantly influence tourist satisfaction. Tourist satisfaction demonstrates a positive relationship with tourist loyalty, environmentally responsible behavior, and environmental commitment to the destination. To our knowledge, this study is the first empirical examination that integrates environmental value and employee service quality with perceived value in the tourism industry of Bangladesh. Grounded in the consumption value theory, this study comprehensively assesses tourists’ satisfaction, loyalty, and environmental awareness within a single model. Theoretical, managerial, and policy implications are discussed to promote a better environment and sustainable tourism destination in the mangrove forest.

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Engagement and consumption behavior of eSports gamers

Cited by 10 publications

References 70 publications

Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement

Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement

Developing Brand Performance Through Eliciting Perceived Brand Relationship Orientation and Consumer Engagement Value

How do perceived and environmental values influence tourist satisfaction, loyalty, and environmental awareness?

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