“…Additionally, efforts appealing to the research support motive should be expanded as this was positively perceived by academics. Especially in the short term, research support in the form of resources is considered an enabling factor for third mission efforts (D'Este and Perkmann, 2011;Franco and Haase, 2015;Iorio et al 2017;Lam 2011;Lee, 2000;Orazbayeva et al, 2019a;Ramos-Vielba et al, 2014;Roman et al, 2018;van de Burgwal et al, 2019). Considering academics' autonomy, we recommend the exploitation of nudges since they are subtle and maintain freedom of choice (Sunstein, 2014;Thaler and Sunstein, 2008).…”