2021
DOI: 10.3390/ijerph18073508
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Engagement of Government Social Media on Facebook during the COVID-19 Pandemic in Macao

Abstract: Government social media is widely used for providing updates to and engaging with the public in the COVID-19 pandemic. While Facebook is one of the popular social media used by governments, there is only a scant of research on this platform. This paper aims to understand how government social media should be used and how its engagement changes in prodromal, acute and chronic stages of the pandemic. We collected 1664 posts and 10,805 comments from the Facebook pages of the Macao government from 1 January to 31 … Show more

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Cited by 44 publications
(71 citation statements)
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“…A lot of the anger, frustration, panic and fear were related to the content and volume of information or misleading information about the pandemic on social media. Public health and the governments should look at ways to use social media to provide relevant, coherent and correct information in a timely manner with increased transparency and clear pathways of accessing that information, particularly in a peak phase of crisis as previously found in Macao [47]. However, they should also consider the social dynamics in their countries and how that knowledge can be used to improve communication.…”
Section: Implications For Policy and Practicementioning
confidence: 98%
“…A lot of the anger, frustration, panic and fear were related to the content and volume of information or misleading information about the pandemic on social media. Public health and the governments should look at ways to use social media to provide relevant, coherent and correct information in a timely manner with increased transparency and clear pathways of accessing that information, particularly in a peak phase of crisis as previously found in Macao [47]. However, they should also consider the social dynamics in their countries and how that knowledge can be used to improve communication.…”
Section: Implications For Policy and Practicementioning
confidence: 98%
“…A lot of the anger, frustration, panic and fear were related to the content and volume of information or misleading information about the pandemic on social media. Public health and the governments should look at ways to use social media to provide relevant, coherent and correct information in a timely manner with increased transparency and clear pathways of accessing that information, particularly in an peak phase of crisis as previously found in Macao (Pang et al 2021). However, they should also consider the social dynamics in their countries and how that knowledge can be used to improve communication.…”
Section: Implications For Policy and Practicementioning
confidence: 99%
“…Managers and researchers can analyze social media data for disaster detection [ 31 , 32 ], risk communication [ 12 , 33 , 34 , 35 , 36 ], intelligent decision-making [ 37 ], and emergency response [ 38 , 39 ]. For example, government social media can be used for increasing vigilance and awareness in the prodromal stage, disseminating information and increasing transparency in the acute stage, and focusing on mental health support and recovery policies in the chronic stage [ 40 ].…”
Section: Literature Reviewmentioning
confidence: 99%