Engagement Platforms in the Sharing Economy: Conceptual Foundations and Research Directions

Breidbach, Christoph F.

doi:10.2139/ssrn.3649765

Cited by 63 publications

(123 citation statements)

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“…Each instance of AE thus combines a specific set of actors, connections, platforms, and contexts (Koskela-Huotari and Vargo 2016; Storbacka et al 2016). Consequently, and in accordance with work by Breidbach and Brodie (2017) and Fehrer, Woratschek, and Brodie (2018), we maintain that shared engagement practices culminate in enhanced efficiency, positive network effects, and growth in service ecosystems. Our fifth FP, therefore, states: Fundamental Proposition 5: AE is coordinated through shared practices that occur within engagement platforms. …”

Section: Toward a Broader Perspective Of Aesupporting

confidence: 76%

“…Their insights indicate that engagement emerges through iterations of service relationships in the ecosystem. Storbacka et al (2016), and likewise Breidbach and Brodie (2017), argue that engagement platforms are essential intermediaries in the AE process because they facilitate and orchestrate connections among multiple actors in the service ecosystem.…”

Section: Engagement Researchmentioning

confidence: 99%

“…Upwork’s value creation continues to be based on its ability to establish engagement practices that different actors can share, thereby lowering risk perceptions and enabling smooth collaboration and positive value outcomes. Engagement platforms (i.e., physical or virtual touch points) thus become essential facilitators for engagement (Breidbach and Brodie 2017).…”

Section: Toward a Broader Perspective Of Aementioning

confidence: 99%

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Actor Engagement in Networks: Defining the Conceptual Domain

Brodie

Fehrer

Jaakkola

et al. 2019

Journal of Service Research

251

355

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Considerable managerial and academic interest has made engagement a key priority in marketing and service research, spurring a rapidly increasing body of literature on this topic. Academic research initially explored customer engagement (CE) and customer engagement behavior within the firm-customer dyad. Recent developments suggest a need to broaden the conceptual domain of CE not only from the focal subject of customers/consumers to a general actor-to-actor perspective but also from the firm-customer dyad to relationships among multiple actors in service ecosystems. Hence, the purpose of this article is to bring a broadened definition to the conceptual domain of actor engagement (AE) in networks. Our theorizing process adopted a propositional conceptual approach that built on CE research and was guided by the general theoretical perspective of service-dominant logic. The critical contribution of the article lies in its systematic development of the conceptual domain of AE and the potential this development has for guiding knowledge development and cross-fertilization in various research fields, including customer, work, citizen, and business engagement. We provide a definition of AE and five fundamental propositions that embody a broader network perspective of engagement and conclude by discussing an agenda for future research that illustrates its managerial relevance.

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Section: Toward a Broader Perspective Of Aesupporting

confidence: 76%

Section: Engagement Researchmentioning

confidence: 99%

Section: Toward a Broader Perspective Of Aementioning

confidence: 99%

See 1 more Smart Citation

Actor Engagement in Networks: Defining the Conceptual Domain

Brodie

Fehrer

Jaakkola

et al. 2019

Journal of Service Research

251

355

View full text Add to dashboard Cite

show abstract

“…Doing so should also help to answer recent calls for additional insights to motivate and incentivise engagement in sharing practices (e.g. Breidbach and Brodie, 2017; Prior and Keranen, 2020).…”

Section: What Is the Sharing Economy?mentioning

confidence: 99%

The Sharing Economy: A Marketing Perspective

Lim

2020

Australasian Marketing Journal

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Many marketers have struggled to harmonise the disparate and fragmented underpinnings characterising the sharing economy under a single umbrella that is not only comprehensive and inclusive but also distinctive enough to account for its unique peculiarities in myriad contexts. This paper adopts an interrogative approach to answer some of the more pertinent questions about the sharing economy, specifically those related to its concepts, enablers, opportunities, challenges, current insights, and ways forward. In doing so, it clarifies the unique peculiarities characterising the sharing economy and enriches understanding of the multitude of alternatives on which consumers and organisations can embark to participate in and leverage off the sharing economy. Implications to theory, practice, and future research conclude the paper.

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“…Future research is needed on consumer engagement in the different contexts and cultural settings as engagement is a construct highly dependent on context (Hollebeek, 2011). Research on different contexts like consumer engagement in sharing economy is much demanded (Breidbach & Brodie, 2017). 2.…”

Section: Future Research Directionsmentioning

confidence: 99%

A Systematic Literature Review on Antecedents of Consumer Engagement

Khan¹,

Khan²,

Khan³

2020

IRMBR

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The major dilemma of marketing professionals is to justify the investment or expenditure on activities related to consumer engagement. Antecedents of consumer engagement are deeply rooted in the unique and specific differences that countries and/or regions present in terms of their social, legal, economic, political, and technological dimensions. Antecedents must be different for consumers from country a, region 1 than country b, region 2. There cannot be a commonality of antecedents for the 196 countries in the world. This research is among the first steps to make it possible. First, this research performed rigorous systematic literature review to consolidate all antecedents of consumer engagement acknowledged in previous quality research papers. Second, a systematic endeavour to generalize the antecedents of consumer engagement that fits all situation and context. The third contribution is the future research agenda of consumer engagement that is yet to be explored. For this purpose, strict inclusion and exclusion criteria implemented. Among hundreds of articles, a total 42 articles were selected, which fulfilled the criteria. Strict criteria were necessary to improve the quality of work. The study compiled all the antecedents in a table and concluded some highly ranked and high-frequency antecedents. A total of 22 antecedents were concluded among which, the study has discussed the topmost highly relevant yet most essential antecedents of consumer engagement. This study generalized the antecedents under broader terms. These top antecedents which are most essential are social, value, identity, interaction, involvement, experience, satisfaction, information, attachment, and participation. In the analysis part, all top antecedents discussed along with future research directions. Keywords: Consumer Engagement, Customer Engagement, Systematic Literature Review, SLR.

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Engagement Platforms in the Sharing Economy: Conceptual Foundations and Research Directions

Cited by 63 publications

References 0 publications

Actor Engagement in Networks: Defining the Conceptual Domain

Actor Engagement in Networks: Defining the Conceptual Domain

The Sharing Economy: A Marketing Perspective

A Systematic Literature Review on Antecedents of Consumer Engagement

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