Engaging universe 4.0: The case for forming a public relations-strategic intelligence hybrid

Soriano, Alba Santa; Valdés, Rosa María Torres

doi:10.1016/j.pubrev.2021.102035

Cited by 12 publications

(9 citation statements)

References 76 publications

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“…Both digital technology and globalisation have been positioned as sparking the adaptation of the public relations discipline (Santa Soriano and Valdez, 2021), and these changes arguably bring new considerations for ethical theory and practice (e.g. Wright and Schultz, 2018).…”

Section: Discussion and Future Researchmentioning

confidence: 99%

“…In his seminal work on public relations ethics (PRE), Pearson (1989, p. 56) remarked that public relations as a practice began in the late 19th and early 20th centuries, “in the context of significant economic, technological, and social changes associated with that time period”. More than a hundred years on, societies around the world are facing an era of profound change and complexity (Santa Soriano and Valdez, 2021; Gregory and Willis, 2013). In particular, the convergence of technological advancements and the fourth industrial revolution, as well as globalisation 4.0, mean that the way individuals and organisations interact and communicate, and with whom or what, differs now when compared to previous decades (Hagelstein et al , 2021; Fitzpatrick and Weissman, 2021; Molleda and Kochhar, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Public relations ethics in the 21st century: a state-of-the-field review

Jackson

Chorazy

Sison

et al. 2022

JCOM

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PurposeTo conduct a systematic review of public relations ethics (PRE) research and scholarship in the 21st century and suggest future research directions. The study is prompted by macro-level phenomena that have impacted societies since the beginning of the 21st century—notably globalisation 4.0 and the fourth industrial revolution.Design/methodology/approachA systematic review was used to search academic literature. Articles discussing PRE in nine leading English-language public relations and business ethics journals between 2000 and 2019 were reviewed. A code-frame facilitated data extraction and subsequent quantitative analysis; qualitative analysis identified key themes.FindingsThe review identified 288 articles, with discussions involving PRE increasing over time. Most works approached the topic generally, rather than from a specific sub-disciplinary perspective, and drew from professional settings. Works were dominated by authors from North American institutions and North American samples. Research became increasingly empirical and intra-disciplinary and discussion about ethics was broadly categorised as part of public relations practice or from the perspective of the “academy”. Overall, the field can be described as of notable size, maturing, yet unbalanced in some regards.Originality/valueThe review helps to identify whether PRE research reflects major changes in the 21st century and augments the sparse recent reviews of PRE research.

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Section: Discussion and Future Researchmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Public relations ethics in the 21st century: a state-of-the-field review

Jackson

Chorazy

Sison

et al. 2022

JCOM

View full text Add to dashboard Cite

show abstract

“…In addition to human coding, a keyword co-occurrence network was created using a computer-aided data analysis approach. Authors’ keywords capture the research essence of an article (Radhakrishnan et al, 2017; Santa Soriano & Valdés, 2021). In a keyword co-occurrence network, a keyword is a node, and the tie between two keywords indicates that they are listed together in publications.…”

Section: Methodsmentioning

confidence: 99%

Tracking CSR Communication Research Within the Chinese Context: A Systematic Literature Review

Dong

Song

Cheng

et al. 2023

International Journal of Business Communication

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Considering the globalization of corporate social responsibility (CSR), China has become an important and distinctive market for CSR practice and research. Communication, as a fast-growing subfield of CSR research, has made substantial contributions to the theorization of CSR yet has been dominated by Western contexts. To provide a contextualized view of CSR communication, this study systematically examined the 88 articles of CSR communication research published in peer-reviewed journals with a focus on the Chinese context. Findings revealed the unique characteristics of Chinese CSR and the status of Chinese CSR communication literature in terms of publication trend, authorship/institution, RQ/Hypothesis, research topics, research context, theoretical frameworks, and methodological approaches. In addition, this study identified gaps in the current Chinese CSR communication research. It offered directions for future development regarding strengthening conceptual development, innovating methodological approaches, and expanding research topics and scopes.

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“…They are based on a developed innovative environment, new organizational and institutional forms, unique products and constantly developing technologies. This requires a strategy formation and developing appropriate tools for ensuring competitiveness (Graef, 2019), (Gesualdi, 2019), (Soriano & Torres Valdés, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Features of Increasing the Ukrainian Media’s Competitiveness Through Applying Various Pr Campaigns in the Conditions of Military Operations

Shalman,

Bilan,

Bashuk

et al. 2023

J. of Law and Sust. Develop.

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Purpose: The purpose of the research is to determine the standpoint of the Ukrainian media companies’ chief executives and scientists conducting studies in the direction of analyzing the Ukrainian media regarding the features of using various PR campaigns to increase the media market entities’ competitiveness under conditions of war. Theoretical framework: Mass media and communication occupy the leading place in these processes as a link connecting the global information world with its consumers and involving them in exchanging information. Design/methodology/approach: The analytical and bibliographic method was used during the research to study the scientific literature on applying various PR campaigns. Analysis, synthesis, induction, deduction was applied to process scientific information. A questionnaire survey and theoretical methods (systemic-structural, comparative, logical-linguistic, abstraction, idealization) were used to practically clarify certain aspects of multimedia tools in the field of visual communications and in design education in the conditions of military operations. Findings: The analysis of the scientific literature on the issue under study and the questionnaire results showed that the concept of developing a strategy to increase the competitiveness of the media sector is based on the theory of strategic management. Research, Practical & Social implications: It involves taking into account several factors when using various PR campaigns, the effective consideration of which is an important prerequisite for the competitiveness of media market entities. Originality/value: The necessity for further investigations is related to increasing mass media’s competitiveness in the context of the crisis and challenges related to the Internet integration into everyday life.

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Engaging universe 4.0: The case for forming a public relations-strategic intelligence hybrid

Cited by 12 publications

References 76 publications

Public relations ethics in the 21st century: a state-of-the-field review

Public relations ethics in the 21st century: a state-of-the-field review

Tracking CSR Communication Research Within the Chinese Context: A Systematic Literature Review

Features of Increasing the Ukrainian Media’s Competitiveness Through Applying Various Pr Campaigns in the Conditions of Military Operations

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