Ruthenium pincer complexes were synthesised and used for catalytic ester reductions under mild conditions (~ 5 bar of hydrogen). An experimental design approach was used to optimise the conditions for yield, purity and robustness. Evidence for the catalytically active ruthenium dihydride species is presented. Observed intermediates and side-products as well as time-course data were used to build mechanistic insight. The optimised procedure was further demonstrated through scaled-up reductions of two pharmaceutically relevant esters, both in batch and in continuous flow.