“…In the past two decades, there has been a growing interest in language practices in which linguistic resources from English are adopted in domains such as advertising, brand naming, pop music, and Internet websites and blogs (Kachru, 2006;Lee, 2006;Martin, 2007;Pennycook, 2007;Seargeant, 2009). In the specific case of Brazil, scholars such as Assis-Peterson (2008), Friedrich (2002Friedrich ( , 2019, Diniz de Figueiredo (2010, 2015, and Montes (2014) have examined some of the symbolic functions that English has played in the country, which include representations of modernity, globalization, group identity, and prestige. However, as explained by Friedrich (2019), literature on English in Brazil and other South American contexts still seems scarce, and would thus benefit from further investigations.…”