“…Because of Korea's neocolonial relationship to the United States after the Korean War, the United States has become the most powerful and salient signifier of modernity (Lee, Han, & McKerrow, 2010). The United States defeat of Japan, a colonizer on the peninsula, and the United States continued presence in Korea naturalized an unequal relationship between Korea and the United States (Lee, Han, & McKerrow, 2010). Therefore, from the mid-20th century, Koreans' attitudes have been marked with desire, admiration, and envy as the United States has become a metonym for the entire industrialized world (Gweon, 2004).…”