Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation

Understanding user participation in online communities: A systematic literature review of empirical studies

“…The use of these metrics is explained by the assumption that high member satisfaction, experienced sense of belonging, and friendships formed in the community predict a low turnover rate and increase participation (Cullen & Morse, 2011;Escobar, Kommers, & Beldad, 2014;Park, Gu, Leung, & Konana, 2014). In order to develop more comprehensive metrics for understanding member behavior, intentions to contribute and the usefulness of contributions made in the community have been used to test the impact of active participation in the success of the community (Kang, Tang, & Fiore, 2014).…”

Social media and tourism. The analysis of selected current and future research trends

“…The analysis of selected current and future research trends (Kavoura, Stavrianea, 2014) consider the issues concerning the advisability of building virtual communities, centred on a tourist destination. Kang, Tang and Fiore (2014) analyse the affiliation to groups created around catering facilities from the perspective of psychological, social and economic profits. A very interesting, although not reflected in the tourism sector, approach to building user engagement through cocreating products and services is presented by Lorenzo-Romero, Constantinides and Brünink (2014).…”

Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction

“…Online community has been perceived to be an effective tool for managing relationships with customers (Kang et al 2014); including in travelling context. It is believed that online travel community will significantly increasingly important for tourism organizations in the following years as the Internet currently becomes more prevalent (Hays et al 2013;Standing et al 2014).…”