“…Thus, the conceptualization of cultural heritage as arbiters and keepers of memory must undergo further expansion as digital heritage initiatives create ‘cultural exchanges’ and ‘knowledge-sharing networks’ to curate, archive, and allow for the sharing of personal and cultural experiences that are more audience-centric (Garduño Freeman, 2010; Jensen, 2013; Russo, 2011; Russo et al, 2008; Simon, 2010). This requires further appraisal of the complexities of user orientation, engagement, participation, and digital content interwoven with how heritage practitioners and participants use these digital technologies (Bearman & Geber, 2008; Marty, 2014; Oomen & Aroyo, 2011; Oomen, Baltussen, Limonard, Brinkerink, & van Ees, 2010; Owens, 2013; Parry, 2010; Pruulmann-Vengerfeldt & Aljas, 2009; Suh, Shin, Woo, Dow, & Macintyre, 2010; Van Vliet & Hekman, 2012).…”