“…Since websites play a crucial role, various studies examine corporate websites from different perspectives such as; website usability (Huang and Cappel, 2012), web based public relations (Kim et al, 2010b), website design (Jones and DeGrow, 2011;Jones, 2015), website accessibility (Al-Mouh and Al-Khalifa, 2016;Loiacono et al, 2009;Romano, 2002), meeting media/journalist needs (Coy, 2003), characteristics of e-commerce user-interface (Zhao et al, 2006), marketing communications (Perry and Bodkin, 2002), sustainable information published in websites (Kunz and Ratliff, 2014), e-recruiting for human resources (Lee, 2005;Young and Foot, 2005), home page content and purpose (Liu et al, 1997), privacy policies (Liu and Arnett, 2002), environmental responsibility (Kim et al, 2010a), corporate social responsibility (Smith and Alexander, 2013;Tang et al, 2015), brand equity (Argyriou et al, 2006), corporate identity communication (Mohammed et al, 2016) and systems offering high quality information (Edelweis et al, 2011). Besides only a few studies focus on strategic positioning via websites.…”